Jesse van de Hulsbeek

I’m Jesse van de Hulsbeek and I’m the Yoast Academy lead. This means I get to coordinate and set up the didactic professionalization of the Academy, as well as develop new courses.

I really enjoy working with all the talented people at Yoast. There’s a common drive, thoughtfulness and camaraderie that is very fruitful for working creatively and effectively. It’s incredibly exciting to be able to create a new concept, perfect it by putting it up for discussion, and then have it fully designed and implemented in no time at all. The thought I keep coming back to is that I feel like a fish in the water and a kid in a candy store at the same time. I never expected candy stores for fish to exist, but here I am.

My interests are certainly not limited to Yoast, though. I recently built a home studio in which I record and produce mostly rock music. I am also a basketball and science podcast junkie. I love to cycle the 15 km I need to cover to get to work. Still, all my interests pale in comparison to the enjoyment I get out of having my baby daughter Myra standing on my lap laughing at some weird accent I’m doing with my girlfriend Maartje gently rolling her eyes at the silliness of the scene.

Introducing: Yoast subscriptions!

15 November 2018 by Jesse van de Hulsbeek - 7 Comments

We’ve got something new for you! We are very excited to introduce: Yoast subscriptions. Starting today, you can get all Yoast SEO plugins, training courses, or both, for a monthly or annual fee. We’re offering three different subscription plans, so there’ll be one for everyone. And you’ll be saving a lot of money! With these […]

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Out now: our new Site structure training!

1 November 2018 by Jesse van de Hulsbeek - 3 Comments

Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure! You can get the course for $129, […]

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Yoast Academy: Teach yourself SEO

18 September 2018 by Jesse van de Hulsbeek - 10 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]

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Four ways you could benefit from a Yoast SEO training certification

3 September 2018 by Jesse van de Hulsbeek - 4 Comments

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it […]

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SEO certification

Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO […]

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New Basic SEO training

Creating SEO courses at Yoast – Interview by LearnDash

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the […]

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SEO copywriting for multilingual and multi-regional sites

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why […]

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keyword density

“Yoast SEO hates my writing style!”

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green bullets – or green lights as some are calling them. The bullets are a key part of the Yoast SEO plugin. The Yoast SEO bullets serve to […]

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yoast seo hates my writing style

Why you should actively avoid the passive voice

Are you aware of the risks of overusing the passive voice in your writing? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. But why? In this post, I will discuss a couple of key questions pertaining to the passive voice. […]

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avoid the passive voice