Caroline Geven

I started messing around with HTML and CSS when I was 12 years old and Geocities was still cool. Although I spent a big part of my childhood building websites, when I went to college I initially started studying Journalism. During the second year of my major, though, I realized that my passion was not […]

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I started messing around with HTML and CSS when I was 12 years old and Geocities was still cool. Although I spent a big part of my childhood building websites, when I went to college I initially started studying Journalism. During the second year of my major, though, I realized that my passion was not in Journalism but ICT. I switched majors and started studying Computer Science. I graduated in 2013 and got a job as a Software Developer. In September 2014 I joined Yoast and am currently technical product specialist.

I enjoy spending most of my leisure time with the love of my life, who I married in September 2014, and my son, who was born in 2016. My husband and I have a mutual passion for Star Wars and Walt Disney and hope to pass this on to our son.

Aside from that, I’m a big fan of any kind of books and I love to write fiction. When I’m not at home or spending time with my family, I can either be found at the local theatre group or in the library, hidden behind my laptop.

Yoast Avatar Caroline nwslttr


The Yoast SEO Premium analysis: new vs old

25 October 2018 by Caroline Geven - 8 Comments

Yoast SEO Premium 9.0 fulfills a long lasting wish of many bloggers and content writers, including me. The Yoast SEO premium analysis is able to do something it has never done before: take word forms into account (amongst other things). As one of Yoast’s linguists pointed out: “Google knows word forms, so should we.” Testing the […]

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word forms, related keyphrase and synonyms in Yoast SEO premium


How to stay unique despite being one of many bloggers in your niche

27 September 2018 by Caroline Geven - 28 Comments

There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead […]

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Caroline's Corner

Blog post images: Why use them and where to get them

13 September 2018 by Caroline Geven - 37 Comments

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog […]

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Caroline's Corner


How to make time for your blog when you have no time

13 August 2018 by Caroline Geven - 29 Comments

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day […]

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Caroline's Corner


How to optimize without spending all day optimizing

20 July 2018 by Caroline Geven - 30 Comments

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. […]

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Caroline's Corner