Which books should every online marketer read?
This post is one big preparation for another post I'm working on. I want to make a list of all the books we all agree every online marketer should read. So please, let me hear your suggestions!
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33 Responses to “Which books should every online marketer read?”
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by Patrick C. Price on 6 April, 2008 at 11:23
As others will suggest the SEO books, let me recommend 'The Long Tail' by Chris Anderson. Hope you all agree with the suggestion. Greets from Switzerland, Patrick
by Chris Blackwell on 6 April, 2008 at 11:59
Crossing the Chasm is one I highly recommend. It is more of a general technology marketing book, and not just geared to online marketing. However, this book provides some very insightful theories on how to market to your tech audience, and how to "cross the chasm" that is the jump from tech to mainstream.
by Remkus on 6 April, 2008 at 11:59
Overstating the obvious: Seobook by Aaron Wall and yes Patrick, the Long Tail should also be on this list. A very good book indeed!
by Ruud Kok on 6 April, 2008 at 12:28
Don't make me think, by Steve Krug is a must. Great basics on web site usability.
by Dominic on 6 April, 2008 at 21:52
The Copywriters Handbook, Lucky or Smart, The Tipping Point, The Ideavirus .. off the top of my head.
by MelC on 6 April, 2008 at 21:55
Blink & The Tipping Point - Malcolm Gladwell
ADs to Icons - Paul Springer
Naked Conversations - Scoble
Speed of Trust - Stephen Covey
Shari Thurow's Book
Mike Grehan's Book
Advanced Web Metrics - Brian Clifton
Design of Everyday Things - Donald A Norman
by Jesper Jørgensen on 6 April, 2008 at 22:05
I also vore for The Long Tail and Don't make me think. I also believe that "Call to Action" belongs to the list.
/Jesper
by Adam Taylor on 6 April, 2008 at 22:46
Well I've read the long tail book, web analaytics: an hour a day, google search book.
All pretty good.
by Matt on 7 April, 2008 at 02:07
Star Wars
And no, I'm not trying to be funny. Star Wars is a a great example of doing something no one has ever seen before. This is important for any marketer to know if they want to get ahead of the competition.
by Maria on 7 April, 2008 at 05:23
I like Biz Blog Marketing, by Doug Williams.
by Ste. Goldie on 7 April, 2008 at 06:09
Wikinomics by Don Tapscott an Anthony D. Williams is my chicken soup for the soul.
Biz Blog Marketing by Doug Williams is my blogging bible.
by brewgin on 7 April, 2008 at 06:43
A second vote for 'Don't make me think' by Krug!
by Stefan on 7 April, 2008 at 09:33
I'd go for these books:
The Cluetrain Manifesto
The Long Tail
Don't make me think
Purple Cow
Call to Action
by JayAre on 7 April, 2008 at 10:44
These are my bibles:
SEObook by Aaron Wall (!!!)
Actionable Web Analytics by Jason Burby and Shane Atchison
Web Analytics an Hour a Day by Avinash Kaushik
Don't Make Me Think by Steve Krug
Search Engine Optimization with PHP by Jaimie Sirovich and Cristian Darie
by Blog seo on 7 April, 2008 at 19:46
I like this one Engine Marketing Inc de Mike Moran
by Liam on 7 April, 2008 at 21:53
Marketing:
Made to Stick - Chip & Dan Heath
The Big Red Fez - Seth Godin. (Also, All Marketeers are Liars)
The Tipping Point - Malcolm Gladwell
The Adweek Copywritting Handbook
Duct Tape Marketing - John Jantsch
Online:
Inside the spam cartel "Spammer X"
Call to Action - Bryan & Jeffrey Eisenberg
I thought the Long Tail as a book overly long, whilst the article itself is worth reading. It can be summarised as "have a lot of content, rank / sell a lot of weird one-off stuff."
SEO Book of course and I thought SEO an Hour a Day, by Grappone and Couzin was good for giving clients/colleagues a better understanding.
SEO with PHP - Sirovich and Darie
I could never finish Avinash's book but enjoy the blog.
Winning Results with Google AdWords by Andrew Goodman is old now but had some good content, and I think there's a new version coming out
by Alex on 8 April, 2008 at 07:23
At the moment I'm not ready, but I think it's good: Landing Page Optimization by Tim Ash and for German's: Guerilla Marketing - Ideen schlagen Budget by Thomas Patalas.
by Sint on 8 April, 2008 at 11:32
Lots of great (online) marketing titles already mentioned here!
One of my favourites:
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
by Jay on 8 April, 2008 at 21:33
Moneyball: The Art of Winning and Unfair Game by Michael Lewis
by Dan on 9 April, 2008 at 04:01
Biz Blog Marketing by Doug Williams.
SEObook by Aaron Wall
The Super Affiliate Handbook by Rosalind Gardner
by Jaan Kanellis on 10 April, 2008 at 02:57
Just spotted a post at SEJ that list great books for the SEM in all of us:
http://www.searchenginejournal.com/six-interesting-printed-books-the-ones-made-of-paper-not-pdf-ebooks/6674/
by ergophobe on 10 April, 2008 at 18:37
If you don't already own SEOBook, you can't buy it anymore. Aaron now just sells his "training program" which is basically a site subrscription. Should a book that's no longer available be on the list?
And I second "All Marketers Are Liars" by Seth Godin.
by Jasper Kooij on 11 April, 2008 at 02:55
I'm finding "The New Rules of Marketing and PR" by David Meerman Scott a surprisingly good read and I vote for "Tested Advertising Methods" by John Caples
by Marcel | J8 Zoekmachine Marketing on 11 April, 2008 at 14:14
My vote is also for 'The Search' by John Battelle. And off course, although only in Dutch available, a vote for the SEO book of SEOGuru.nl.
by Chantal Bakker on 11 April, 2008 at 21:54
I agree on most of the ealier contributions but.. I miss this really good book called The Blue Ocean Strategy on alternative marketing strategies. A real eye-opener!
by ScratchWeasel on 16 April, 2008 at 12:47
I second 'Search Engine Marketing Inc.' by Mike Moran and Bill Hunt
by Brent Crouch on 17 April, 2008 at 03:20
Required reading should be Perry Marshals Definitive Guide to Google Adwords. It is much more than just an Adwords book.
by Maris (nombre) on 17 April, 2008 at 20:45
- The Long Tale
- Naked conversations
- Web Analytics: An hour a day
- The Search (if u have a free time to read about google)
btw, nice topic, a liked every comment, added some book to my amazon wishlist.
greets from latvia :)
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by SEO Blog: Guide and Tips on 19 April, 2008 at 17:32
Can't wait for the list Joost, you are a great resource, really helping us SEO beginners. I appreciate all the help. Thanks. Gus.
by Riquelme on 5 May, 2008 at 00:48
- Ambient Findability: by Peter Morville
- Competing on Analytics: The New Science of Winning by Thomas H. Davenport (Author), Jeanne G. Harris (Author)
- Actionable Web Analytics by Jason Burby and Shane Atchison
- Web Analytics an Hour a Day by Avinash Kaushik
- The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder and Ziv Yaar
- Fooled by Randomness
- Freakonomics
by Home Swap on 6 May, 2008 at 22:15
Hi,
I have Call to Action. I am still reading it, but will let you know what I think.
by Chriscind on 16 June, 2008 at 22:10
Search Enginge Optimization from Kristopher B. Jones