I’ll be honest, this post is somewhat of a “boast”. But since “boast” rhymes with “Yoast”, I think it’s allowed. Recently we did a website review for “How do you say that Word?“. The review contained instructions to make a section of the site accessible to spiders. Results? A 10x increase of her website traffic.
The Site & The Problem
The site has a very simple concept: it explains how to pronounce certain words in several languages. When the site hadn’t been optimized yet, most of the traffic was for the term “how do you say” or “how do you say that word” and for some specific pages. Those specific pages had been linked to by other websites.
You see, this site’s issue was quite simple: there was no way one could get to a specific page without searching for it. So, in our review we proposed several methods of making a browsable archive, one that a search engine could go to and find all the pages in it. They did and the solution worked wonders, now, if you search for “How do you say fruits de mer”, you’re taken right to the best page for it: “how to say fruits de mer”.
What that means website traffic wise? Well, this, and we’re only just getting started, as the site was updated on Jan 19th:
Website Traffic Update
After publication of this post Marie-Ora, who owns the website, sent me an updated screenshot of the stats:
Is there stuff on your site that is impossible to reach for search engines? Now is as good as time as any to fix that. Is your website not getting the traffic you’re hoping for? Maybe we can help with a review!