James Chartrand – a friend of mine who does small business web design– and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest post I inivited James to write. It’s a rant, but it’s also very, very true in my opinion. We’d love to hear yours in the comments!
“I know I need a better web design to get more clients… but until I get more clients, it’ll have to wait.”
I know. It’s circular, right? Someone want more clients, and then they say until they get more clients they’ll wait to get more clients.
Let’s all say it together: Huh?
It’s nonsensical. It’s puzzling. It’s sadly self-defeating and a little ridiculous too. It’s putting the cart before the horse and expecting to get somewhere.
In fact, saying you want more clients but that you won’t take the steps to actually get more clients is exactly the same as saying you don’t want more clients.
So if that’s the case… what do you want?
Most people faced with this question sort of stumble around. They mumble they were really looking for some “tweaks” to their poorly-designed site. Or some “ideas” for their terrible usability. Or a few “suggestions” for something that has no hope in hell.
What these people really mean is, “Could you please hand me the magic wand to sudden profitability and success without my spending a penny?”
The cold, hard truth is that there is no magic wand. Most business websites out there aren’t converting well because they’re simply downright ugly and completely ineffective. It isn’t the SEO. It isn’t the business idea. It isn’t the traffic or product or service.
It’s the damned ugly design. And the only magic wand that’ll help turn things around is a major overhaul and rebuilding that website from scratch.
I know a new web design is a big investment, and it takes money. I also know that it’s a risk – it’s scary to spend money on something that isn’t making a penny right now. What if it doesn’t work? What if the investment doesn’t pay off?
Here’s a thought: What if it does?
Take a deep breath and give up on that old, cheap, ugly website that isn’t making you money. You know it’s not working. Why limp along? Put that horse in front of your cart so that you can finally get moving. Hire people who can give you a credible, professional website that gets you results.
In fact, most web experts refuse to tweak a bad website. They know tweaking is far more expensive than starting over. It’s costly. It never ends. It’s a money pit that sucks in every bit of available cash. And these people will tell you exactly what’s wrong with your website:
The whole thing.
So if you’ve ever thought, “I know I need a better web design… but until I get more clients, it’ll have to wait,” then think about this:
If you want more clients, you need a site that’s client-worthy. If you want more sales, you need a site that makes people want to give you money. If you want better results, performance and success, you need to invest in creating it.
And if you want to succeed, you need to stop wishing for a magic wand.