Comments on: Traffic estimation with Google's traffic estimator

By: E Cigarette

E Cigarette — Mon, 23 Nov 2009 04:00:18 +0000

i know for some of my keywords, traffic estimator says not enough data, but its realistically 30000 visits a month.

By: Anders Holm

Anders Holm — Sun, 01 Nov 2009 14:47:12 +0000

As Rosenstand has pointet out is the danish side of googles traffic estimator not realistic... But I hope it will be in time... This tool would be priceless if it was precise!

By: ladybird

ladybird — Thu, 01 Oct 2009 08:29:43 +0000

My personal favourite traffic estimation website is
http://www.estimix.com . It seems to generate very accurate traffic information.

By: Electronic Cigarettes

Electronic Cigarettes — Sun, 12 Jul 2009 23:16:31 +0000

The traffic estimator tool is almost always no where near my real traffic. I don't get it either.

By: Bjarke - Jobigen

Bjarke - Jobigen — Sun, 21 Jun 2009 14:02:32 +0000

thanks for the introduction to traffic estimation, nice to get it all sorted out for us dummies

By: Allied

Allied — Fri, 01 May 2009 16:16:14 +0000

Great post. I always wonder how accurate the traffic estimator works...

By: sasha

sasha — Sun, 26 Apr 2009 17:51:19 +0000

My favourite traffic estimator is webtraffic24.com

By: Peter@latterkonsulent

Peter@latterkonsulent — Fri, 17 Oct 2008 16:19:45 +0000

I have just started an adwords campaign and was very confused, It helps to know that I am not the only one that thinks the traffic estimator is at all accurate.

The data in the google suggest keyword tool does not even match the date in the traffic estimator.

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By: Tom Broekhoven

Tom Broekhoven — Fri, 16 May 2008 06:58:46 +0000

Most of the time I use a combination of the Adwords Estimator and the Yahoo Search Marketing tool.

Allso It's allways good to talk with people from a company and let them describe their business.

Adwords is good thing for experimenting keywords and their value. I allways use regular expressions to filter the keywords users really use. Some really good keywords roll out from time to time.

By: Ilja

Ilja — Thu, 15 May 2008 14:23:02 +0000

Traffic Estimation sucks.
I work as marketeer at the biggest postorder in garden products in Europe. We work in 20 countries and have 20 sites. Key searches in analytics is Way more than estimated In Germany. Funny thing is that the Estimation for the Netherlands is about the same as the total hits for this keyword. It is a position 1 for us. I made a little calculation between different programs and even used ( for the percentages) the old AOL Dump data to look at the losses when it should be rank 1 or lower.

This Traffic Estimation is Deadwrong at most of the points if you ask me. Next season Adword campaigns are going to run again but i realy don't use the traffic estimator for predictions. We use our data we already have. 39% of our traffic is Organic and that is lets say pure and i have taken of the keyword that people uses to just make an easy click to our site without writing the complete url in the addressbar.

Even Analytics figures are not precise.

My advise is to use these programs as a extra commercial point of view and not as pure data

By: sanjeev

sanjeev — Wed, 14 May 2008 02:15:21 +0000

Hi, the 'Estimated clicks/day' shown is only the AdWords numbers for that keyword(css3) - and doesn't show the real traffic. What that means is, for this keyword the PPC clicks were only 1-2 per day

By: Paul @ Web Design Ireland

Paul @ Web Design Ireland — Tue, 06 May 2008 22:22:08 +0000

Joost,

Unfortunately accurate keyword data involves investment in Wordtracker or similar. Sometimes finding that keyword involves long tailing until you accidently stumble across the killer keyword.

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Tue, 06 May 2008 18:34:32 +0000

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By: Joost de Valk

Joost de Valk — Tue, 06 May 2008 05:08:59 +0000

@Anil: please, re-read the article :) I know it's the AdWords clicks, and I also know that this number is ridiculously low even for that. "No chances"? My god they're making sure nobody will advertise on that keyword this way...

By: Anil Varghese

Anil Varghese — Tue, 06 May 2008 04:08:44 +0000

Hi, the 'Estimated clicks/day' shown is only the AdWords numbers for that keyword(css3) - and doesn't show the real traffic. What that means is, for this keyword the PPC clicks were only 1-2 per day. Why this number makes sense for advertisers is - this is the number of clicks one can expect for this keyword on AdWords. Imagine if Google shows even organic clicks - it'd look inflated when compared with actual PPC clicks, which advertisers may not like - and Google isn't taking 'any' chance with that ;-)

By: Sander

Sander — Mon, 05 May 2008 15:16:13 +0000

I use adwords to promote a webdev conference I'm organizing, but the CPC they ask are insane. A minimum bid of â‚¬ 4 to â‚¬ 8 to advertise on keywords like php, js and css/css3. No wonder nobody advertises on it, and thats why there is no traffic history to generate a good estimation.

By: Joost de Valk

Joost de Valk — Mon, 05 May 2008 14:21:00 +0000

@Patrick: isn't Google supposed to make money on the long tail? :)

@Rosenstand: Dutch tends to be pretty realistic for words that have bids in AdWords...

@Tom: it is, but especially so for words without advertisers.

By: Tom Broekhoven

Tom Broekhoven — Mon, 05 May 2008 07:40:14 +0000

I allso was really astonished when using the traffic estimator for a few specific words that lead numerous people to some Website.

They receive over 300 people alone for that term, still the traffic tool tells me it has a very low search volume..

I strongly believe that the value of the traffic estimator is overrated.

By: Rosenstand

Rosenstand — Sun, 04 May 2008 21:54:32 +0000

Hi Joost!

In the danish language I rarely (never) see data in the traffic estimator that are even remotely realistic. And I don't think organic here. E.g.: The traffic estimator says 6-10 click a day, but the real world stats shows between 90 and 120 click a day on the keyword. Maybe because Danish is such a small language? Do you recognize this for strictly Dutch campaigns?