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Lowering the Price for Site Analyses

I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis, [...]

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Category: Online Marketing

HTML Sitemap for WordPress

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there [...]

Optimizing for Rich “Jump To” Snippets

Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result: Now I hadn’t paid too much attention to this new feature until we started testing a new search traffic monitoring tool we’ve built at [...]

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Category: SEO

Searching Without Result

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more [...]

More conversions on a lower budget

As you know I’ve recently started working at OrangeValley, for which we’ve just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we’ve got room for clients. “Us” is a group of highly experienced web marketing consultants. Some of you, [...]

10 Checks to the Perfect WordPress theme

I’ve seen it happen so often. People have a great blog, and at some point, they decide they need a new look and feel. They then decide to either buy one or use one of the free themes available at wordpress.org. There’s a couple of things they’ll look at, usually in the order: layout / [...]

Breadcrumbs in WordPress

Historically, blogs, and thus WordPress, have never had breadcrumbs. There’s hardly any theme that has them built in, and though there were some breadcrumb plugins for WordPress, in my opinion, they sucked. Breadcrumbs are a great utility, both for usability and SEO. They allow people and search engines to easily determine the structure of a [...]

WordPress SEO Theme Guidelines

It seems every “premium” WordPress theme these days calls itself “SEO friendly”. They’re usually not. In fact, most are crap, I’m sorry to say. So I thought I’d lay down some WordPress SEO Theme “Rules” or “Guidelines”. If you’re not abiding by those rules, you’ll never get the “Yoast says it’s SEO friendly” sticker, sorry. [...]

Category: WordPress

The magical wand to better web design performance

James Chartrand – a friend of mine who does small business web design- and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest [...]

Category: Online Marketing

Website Review

Get a review of your site’s Usability, SEO, Speed & Conversion! You may have already made a stab at improving your website’s ranking and conversion. It’s a lot of work and effort. And it rarely sees the results you hoped for. You need someone who can tell you what you’ve missed. Someone who can help [...]