Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for…
Rich Snippets
Questions and Answers – Google+ edition
In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy…
rel=”author” and rel=”me” in WP and other platforms
The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one…
Presentations from SAScon
This thursday and friday was the time for SAScon in Manchester, where I gave 3 formal presentations, I’ve embedded them here (using an updated SlideShare plugin, more on that in the next post): Feeds & Microformats This panel, together with Richard Baxter of SEOgadget and James Lowery of Latitude, contained some great discussion on how…
Sponsored review: SEO Rank Analysis with Authority Labs
As you all know, the first link on a Google search page has, on average, a 40% click through rate. Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to…
Video SEO: A technical guide
Update 19-9-2012: I’ve released my own Video SEO plugin for WordPress. Check it out! As mentioned in a previous post, recently I have started playing with Video SEO, and found it to be a part of SEO I quite like. It’s a very technical trade so far, so apologies for all the code in the…
hreview and hproduct in Magento
Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some…
Optimizing for Rich “Jump To” Snippets
Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result: Now I hadn’t paid too much attention to this new feature until we started testing a new search traffic monitoring tool we’ve built at…
Implementing hreview in your WordPress theme
In his previous post here on Yoast, Frederick explained why you should use Microformats to get Rich Snippets showing for your site and increase the CTR from Google. In the comments of that post, people were asking if there are plugins to easily implement this in your theme. While those are probably a bit hard…
Google & Microformats: Drive More Traffic
Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
