Yoast redesigned & bye bye OrangeValley

Some of you might have noticed: Yoast.com has changed, as usual because I, its founder, have changed. The site has gotten a new design over the last few days, and new copy on quite a few of its static pages. The reasons for the redesign were plentiful, but most important: the site had to look [...]

Design for Conversion

Want to work at OrangeValley?

We’re doing well, at OrangeValley, so much so, that we’ve decided to expand our team with not one or two, but three (3!) new consultants. Are you going to be that consultant? The vacancies are listed here, in Dutch. Please pass it on to any of your friends who might find it interesting!

Leaving Onetomarket

Typing this blog post gives me a weird feeling. I won’t beat around the bush: I’m leaving Onetomarket. It’s time for a new challenge, and it’s time to broaden my horizon. Because of that, I will be joining a new company as of October 1st, and will be diving into another corner of online marketing. [...]

Joost de Valk – Biography

Joost de Valk is a well-known specialist in the fields of SEO (Search Engine Optimization) and web development, and often speaks on the topic. In the past he’s spoken at conferences like Search Engine Strategies, Search Marketing Expo, SASCon, A4UExpo and WordCamps in various countries. Currently, Joost is a freelance consultant in SEO, web development [...]

Emailing your commenters

I updated my Emergency WordPress access script today, because of some issues we’d discovered at OrangeValley and some bugs submitted by users. When I updated the post, I realized I should be emailing all the commenters, as some of them had had the same issue, and most of them would want the updated script. Quite [...]

WordPress-to-Lead for Salesforce CRM

Lorna Li, an Online Marketing Manager at Salesforce.com reached out to me on a definitive list of must-have WordPress plugins for her green marketing blog and other websites she was working on. During our conversation about the world of WordPress plugins, I thought, wouldn’t it be great to have a contact form builder that captures [...]

Emergency WordPress access

If you do a lot of WordPress development work, you’re bound to receive WordPress database sometimes that you don’t have an admin account for. We at OrangeValley at least, do have that issue. We usually test, if possible, on a database the client provides us with. We used to have to go into the database [...]

Optimizing for Rich “Jump To” Snippets

Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result: Now I hadn’t paid too much attention to this new feature until we started testing a new search traffic monitoring tool we’ve built at [...]

Rankings that make sense

We’ve written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time! But today, [...]