I recently gave a presentation at WordCamp NL, and that presentation was fully recorded, you can view it here: Hope you enjoy it!
Yoast tweaking websites
More conversions on a lower budget
As you know I’ve recently started working at OrangeValley, for which we’ve just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we’ve got room for clients. “Us” is a group of highly experienced web marketing consultants. Some of you, [...]
Categories: Online Marketing
Amazon Universal Wish List
This is one of the cooler ideas I’ve seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don’t know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites. I’ll show you [...]
Categories: Online Marketing
Detect ad-blocking software
Ad blockers are among those features of browsers like Firefox and Opera that most online marketeers don’t really like. Although you could also try to be in the business of serving ads that people actually asked for (like, search ads?) but if you’re not, this ad-blocking detection software might be a very nice thing for you… It [...]
Categories: Online Marketing
Conversion Rate Optimization?
I’m pretty excited about conversion rate optimization, and all of that got started by two gentlemen who’ve become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor’s SEOdays. Their “handle” online is Conversion Rate [...]
Categories: Online Marketing
Web Analytics Congress: the learnings
I’ve had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from Independer.nl had a nice presentation. Not much real news in there for me, but very, very inspiring. What I saw today was mostly this though: even though [...]
Categories: Analytics
Unreliable delivery times at Bol.com
I usually love bol.com, they have quite a good and simple system of buying books, much like Amazon, and usually deliver quite quickly. However, of my last 5 orders, 3 of them were delayed, as in, delivered after the promised time period. They send you an email every time that happens, apologizing and telling you [...]
Categories: Online Marketing
The difference between being on top of and ahead of your (SEO) game
Warning, this is more of a philosophical post then it is a “technical” one as you’re used to of me. It’s also late here, so my english might not be up to par either, but this post needed to be written now. So here we go. One of the things that keeps amazing me when [...]
Categories: SEO
Online Reputation Management e-book
Glen Allsopp from ViperChill released an e-book this weekend on Online Reputation Management, and I have to say, it’s an incredibly good read. We do quite some reputation management at Onetomarket, but I’d have a hard time writing it down as good as Glen has done, keeping it a fun and good read. Donna, who [...]
Categories: Online Marketing
Which books should every online marketer read?
This post is one big preparation for another post I’m working on. I want to make a list of all the books we all agree every online marketer should read. So please, let me hear your suggestions!
Categories: Online Marketing