Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some [...]

In his previous post here on Yoast, Frederick explained why you should use Microformats to increase the CTR from Google. In the comments of that post, people were asking if there are plugins to easily implement this in your theme. While those are probably a bit hard to do, I though it would be good [...]

Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.

Ever since the announcement on the Google Blog and more recently Yahoo’s announcement that they’ve enhanced their support for it, I’ve been meaning to play with the X-Robots-Tag header. This HTTP header allows you to do what you’d normally do in a robots meta tag, in an HTTP header, which has some pretty cool appliances. [...]

They “invented” blogsearch, and did a LOT for the webdevelopment and blogging community. Now Technorati, it turns out, is working on the microformats search I asked for only two articles ago (it was there before that, I just didn’t know about it)… Check it out in Technorati’s Kitchen.

Imagine, you can type in a query like “joost de valk class:vcard” and Google comes up with my contact page, because that has a vcard class in it’s markup, the main class of the hCard microformat. This was suggested today on the uf-discuss mailing list, a mailing list I’ve been lurking on for quite a [...]

WordPress 2.7 has an awesome new thing: it turns the comments into hCards by default. An hCard is the microformat version of a vcard, which, with microformat extensions for your browser, you can then save the data of those commenters in your address book. For instance, with the Safari microformats plugin, this looks like this: [...]