Matt Cutts has just announced a new tag at SMX West Google, Yahoo and Microsoft have just announced a new tag, which we can use to tell the search engines which URL it should have for the current page. This is probably best explained with an example, so here goes. Suppose you have read my [...]

Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some [...]

Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Beneath you will find more [...]

The system requirements of Magento are quite extensive, it requires at least PHP 5.2.0 extended with mcrypt, PDO_MySql and simplexml. For the database Magento needs at least MySQL 4.1.20 with InnoDB storage engine. At MagentoCommerce.com you can find a complete list of requirements. But how do you know if your server meets these system requirements? [...]

It’s now almost a year after the world saw the first stable release of Magento, and there was still no “definitive guide” to Magento SEO. A lot has been written on the subject, in the Magento forum and some blog posts, but nothing that gives a complete overview of this subject. It’s time to let [...]

This extension adds the new canonical links to the head of your Magento pages, for a more in-depth explanation, see this post. Code by Joachim Houtman. You can download the extension or install it through MagentoConnect. Send all your questions and remarks about this extension to magento [ at ] yoast . com. FAQ Does [...]

Magento is the new kid on the block in the Open Source E-commerce platforms, and is, in my humble opinion, the best of the bunch. Together with my colleague Joachim Houtman I’ve created a couple of extensions: An SEO extension to support the Google Canonical URL links. A landing pages module. An SEO optimized version [...]

Over the years I’ve built tools for quite a few different purposes. While a lot are SEO related, some others are not, and I’ve decided to move those that are not into a separate tools section on this site. For now this section has three subsections: SEO Tools Mint, with my Peppers for Mint Magento [...]