This question pops up time and again: why can I only add one focus keyword to your SEO plugin? People seem to think they have to set several keywords for each post. This post explores the reasoning behind that, very deliberate, decision. This is the input field I’m talking about: The focus keyword is not…
Keyword Research
Using Cornerstone Content to make your Site Rank
The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is…
Sponsored review: SEO Rank Analysis with Authority Labs
As you all know, the first link on a Google search page has, on average, a 40% click through rate. Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to…
The basis of keyword research
Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should…
Just because I suck at PPC doesn’t mean you have to!
I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I…
Back in business!
So, I’m back! After twelve days of honeymoon on lovely lovely Rhodes, of which a couple of pics can be found on my Flickr, I’ve decided that yes, I need a better camera. If any of you have good advice on what I should buy as my first SLR, let me know. If you want…
B2B SEO: Marketing strategy for specific niches
This is a guest post by my Onetomarket colleague Erik-Jan Bulthuis. You’ll be seeing more guest posts from him and other people in the future! Business to business marketing is a strange thing. In some ways, it cannot be compared to business to consumer marketing: The market is much smaller The products and services are…
Why you should check Google suggest
In the new Firefox 2, Google suggest is incorporated into the search block in the top right of your browser. This new box CAN have quite an important effect on the way you should optimize your site. I’ll show you why with an example.
