Back in business!

So, I’m back! After twelve days of honeymoon on lovely lovely Rhodes, of which a couple of pics can be found on my Flickr, I’ve decided that yes, I need a better camera. If any of you have good advice on what I should buy as my first SLR, let me know. If you want [...]

Just because I suck at PPC doesn’t mean you have to!

I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I [...]

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Categories: Online Marketing

From your site’s goal to its structure

This article is the first in a series of articles on using WordPress as a CMS, aimed at helping you develop a good corporate site with WordPress, helping you to go from basically nothing to a fully functional website. While this article itself hardly touches on WordPress, it’s in these first steps that the end [...]

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B2B SEO: Marketing strategy for specific niches

This is a guest post by my Onetomarket colleague Erik-Jan Bulthuis. You’ll be seeing more guest posts from him and other people in the future! Business to business marketing is a strange thing. In some ways, it cannot be compared to business to consumer marketing: The market is much smaller The products and services are [...]

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Categories: SEO

SEO for Newspapers

photo credit: Martini Captures In preparing for our first meeting with our new client het Financieele Dagblad today Ramon showed me a few articles he’d found on Newspaper SEO, and while reading through them I thought: kind of ok, but not completely there yet. So I present you with my ideas on Newspaper SEO, based [...]

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Categories: SEO

Optimize your shopping cart in 5 steps

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize his shopping cart. I thought: why not give the advice I gave to him to all my readers as well? So here we go, a complete article on shopping cart SEO. Step 1.: Make sure [...]

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Categories: SEO

Why you should check Google suggest

In the new Firefox 2, Google suggest is incorporated into the search block in the top right of your browser. This new box CAN have quite an important effect on the way you should optimize your site. I’ll show you why with an example.

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Categories: SEO