The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you [...]

For a small project I had to create a smart mailto: link to make my life a bit easier. I wanted it to hold not only a to and the subject (I’d figured that much out) but a multi lined body too. Turns out that is pretty darn easy to do. So, for my own [...]

I was reading an article on Sitepoint about custom write panels the other day when I got heavily annoyed. The direct reason for this was one of their code examples and the authors apparent incomplete knowledge of the WordPress API’s most basic functions and constants. In that example, he does the following: define( ‘MY_WORDPRESS_FOLDER’,  $_SERVER[’DOCUMENT_ROOT’] [...]

With the wider introduction of the ga_debug.js script (Google Analytics Certified Partners had had access to that for a while so I’d been using it already); I finally had the chance to add a real debug mode to my Google Analytics plugin. Since the debug script uses the console to display its information, I also [...]

So last week I’ve started sharing a lot more of what I read on a day to day basis on Twitter, and I decided I had to share these links here on yoast.com as well. Below is a quite extensive list of links that I found interesting, ordered by topic. I’ll try to do these [...]

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually [...]

So, just before I hop off on a 2 week holiday to France, I wanted to share something personal with you. In a long standing tradition of SEO’s and Affiliate marketers who show off their new ride, going from John Chow and Shoe on the affiliate side to Marcus and Dave on the SEO side, [...]

tweetmeme_url = ‘http://yoast.com/google-analytics-wordpress-v4/’; Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with [...]

While most people know me as a WordPress expert, or maybe a WordPress SEO expert, most of my adult life has been spent as an SEO, performing SEO consulting services. SEO, and thus also SEO Consulting Services, are often misunderstood. They’re a combination of four things: Content; the words people search for vs the language [...]

When you’re developing XML sitemaps, no matter on what platform, it’s pretty hard to debug them sometimes to be proper XML. You have to validate all the time and you can’t do a quick “glance” over to see whether your sitemap has the URL’s you were expecting. As mentioned before I’m working on my WordPress [...]