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Social media for small business owners

2 August 2017 by Michiel Heijmans » - 8 Comments

social media for small business

You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now »

Category: Social Media
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What to do if the traffic on your blog is decreasing?

What to do when your site's traffic is decreasing

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First »

Categories: Content SEO, Social Media
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SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 27 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
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Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack » - 4 Comments

social media buttons website

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how »

Categories: Analytics, Social Media
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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
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Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk » - 8 Comments

Social previews in Yoast SEO Premium

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image »

Category: Social Media
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How to optimize your Facebook reach

13 April 2016 by Marieke van de Rakt » - 8 Comments

How to optimize your Facebook reach

Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts »

Category: Social Media
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Social Media Strategy: where to begin?

17 March 2016 by Marieke van de Rakt »

how to determine a social media strategy

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure »

Category: Social Media
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Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

Categories: Content SEO, Social Media
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Weekly SEO recap: speed it up!

19 February 2016 by Joost de Valk » - 3 Comments

read Joost's weekly recap

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP »

Categories: Social Media, Technical SEO
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