After a long day of flight delays, planes with flat tires, and snow storms at the airport preventing easy landing, I’m now relaxing at the Hilton in Reykjavik, and preparing for the RIMC tomorrow. Had some great fun already with Hubert Diemel, Ton Wesseling and Dennis Mortensen from IndexTools. I’ll throw up the slides of…
Conference Agenda 1st quarter 2008
It’s only the second week of january, but already my agenda is filling up. I’ve got a couple of conferences planned: First off: RIMC 2008, I’ll be speaking there together with Hubert Diemel from Wegener, not too big of a conference, but it should be good fun and quality presentations with speakers like my friends…
SMX Stockholm, having a blast!
I’ve been here at SMX for the last few days and I’ve not been as prolific as I was last week at A4UExpo, mostly due to the fact that I’m actually talking to a lot of people and talking about loads and loads of nice stuff. Some highlights: Yesterday morning, the session on what’s new…
Next stop: SMX Stockholm
I’m now sitting in the airport lobby at Airport Weeze, a very small airport just about 30 minutes away from my home, waiting for my flight to Stockholm. After the great experience at A4UExpo last week, I’m very curious what this week will bring. One thing is for sure: I’m going to meet some very…
A4UExpo Rocked!
As all my regular readers now, I’ve been at A4UExpo the last couple of days, and I loved every single bit of it. The session were great (above all my expectations even), the people were great and the partying was good too. So: Matthew Wood: you rock! I’ll certainly be there again next year. And…
Kevin Ryan & Jeff Ferguson of Napster
Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had…
Know your customer!
The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great,
SEO has to be on your mind all the time
Dixon is giving a presentation right now about the changing nature of search, and pointing at the problem I see with clients a lot too: SEO can not be a “slice” of your marketing “pie”, it needs to be a fundamental value in all your other marketing activities. Yes you need to do your “basic…
SES @ A4UExpo: Kevin Ryan and Mike Grehan
The first session today was a session with Kevin Ryan from SES and SEW, and Mike Grehan who joined Bruce Clay earlier this year. They showed quite a few interesting charts and facts on Universal Search and how you could use that. I think there´s a huge chance for small companies and affiliates in Universal…
Extreme SEO Q&A
So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched…
