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Kevin Ryan & Jeff Ferguson of Napster
Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had [...]
Know your customer!
The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer’s values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it’s great,
SEO has to be on your mind all the time
Dixon is giving a presentation right now about the changing nature of search, and pointing at the problem I see with clients a lot too: SEO can not be a “slice” of your marketing “pie”, it needs to be a fundamental value in all your other marketing activities. Yes you need to do your “basic [...]
SES @ A4UExpo: Kevin Ryan and Mike Grehan
The first session today was a session with Kevin Ryan from SES and SEW, and Mike Grehan who joined Bruce Clay earlier this year. They showed quite a few interesting charts and facts on Universal Search and how you could use that. I think there´s a huge chance for small companies and affiliates in Universal [...]
Extreme SEO Q&A
So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched [...]
Conversion Rate Experts!
I’m now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave’s SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said “we have actually never [...]
Combining SEM and Affiliate Marketing
After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I’m now in the “Meet the super affiliates” session. I must say that there are a few people here who really know their stuff, but [...]
At A4UExpo!
I’m now sitting in the ExCeL in London for the keynote to A4UExpo. Last night I attended a network party thrown by Buy.AT, where I had some great fun with Marcus Tandler (Mediadonis), Kris Jones and Aaron Baker from PepperJam Search, and loads of other people. The keynote is delivered by Guy Phillipson, the CEO [...]
Conference schedule
I’ll be speaking at two conferences next week and the week after, and I’m really looking forward to both! The first one is A4UExpo in London next week, where I’ll be on an Extreme SEO Q&A panel. I’m on that panel together with Marcus Tandler, aka Mediadonis, Jason Duke, aka JasonD from StrangeLogic and Dixon [...]
SEOdays was great, even though Google fucked up
Ok, so a lot of people asked me what I thought of SEOdays, since they don’t speak Dutch and thus can’t read my posts on the Onetomarket blog. The headline says it all, I’ve met some very cool people, of course Jennifer Slegg and David Naylor, but also Jason Duke and Johan Terpstra, a Dutch [...]
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