Which books should every online marketer read?

This post is one big preparation for another post I’m working on. I want to make a list of all the books we all agree every online marketer should read. So please, let me hear your suggestions!

W3C Validation: why you should care, and why not

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I [...]

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Categories: SEO

From your site’s goal to its structure

This article is the first in a series of articles on using WordPress as a CMS, aimed at helping you develop a good corporate site with WordPress, helping you to go from basically nothing to a fully functional website. While this article itself hardly touches on WordPress, it’s in these first steps that the end [...]

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Google & Microformats: Drive More Traffic

Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.

Press This with Aaron Brazell

Last nights Press This featured a very pleasant conversation with Aaron Brazell, also known as Technosailor, the author of the upcoming WordPress Bible. We discussed a lot of things, as usual, and as I promised in the comments on my previous Press This update, I’ve kept more notes so I can do this post and [...]

Landing pages module for Magento

One of the most powerful features of Magento is it flexibility. With the CMS functionality you are able to create very SEO friendly static pages in an easy way. There’s one issue though: by default Magento lacks a good way of including a group of products on a page if they are not all products [...]

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Categories: Magento

On the GPL, Themes, Plugins & Free.

So, we’ve finally got an official word on this, the one sentence summary by Matt reads: PHP in WordPress themes must be GPL, artwork and CSS may be but are not required. Ok, so that’s the final truth, because the Software Freedom Law Center (who are of course absolutely NOT partial in this, even though [...]

New SEO reports for Google Analytics

In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were [...]

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Categories: Analytics, SEO

A Rankings Filter in Analytics: the video

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add [...]

Unreliable delivery times at Bol.com

I usually love bol.com, they have quite a good and simple system of buying books, much like Amazon, and usually deliver quite quickly. However, of my last 5 orders, 3 of them were delayed, as in, delivered after the promised time period. They send you an email every time that happens, apologizing and telling you [...]