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><channel><title>Yoast&#187; Affiliate Marketing Archives  - Yoast - Tweaking Websites</title> <atom:link href="http://yoast.com/tag/affiliate-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://yoast.com</link> <description>Tweaking Websites</description> <lastBuildDate>Sun, 07 Mar 2010 11:56:16 +0000</lastBuildDate> <generator>http://wordpress.org/?v=</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <image><title>Yoast</title> <url>http://netdna.yoast.com/wp-content/themes/yoast-v2/images/yoast-logo-rss.png</url><link>http://yoast.com</link> <width>144</width> <height>103</height> <description>Tweaking Websites</description> </image> <item><title>Making money online - increasing profits</title><link>http://yoast.com/making-money-online-increasing-profits/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=making-money-online-increasing-profits</link> <comments>http://yoast.com/making-money-online-increasing-profits/#comments</comments> <pubDate>Wed, 06 Feb 2008 19:39:13 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[WordPress]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Display Advertising]]></category><guid
isPermaLink="false">http://www.joostdevalk.nl/making-money-online-increasing-profits/</guid> <description><![CDATA[Making money online isn't too hard, if you're a web developer like me. You just sell yourself for a certain hourly rate and if you're any good, projects will flow in. That's what's been happening for the last year for me at least. I started AlthA Web Design, and I've been swamped with work since. [...]<p><a
href="http://yoast.com/making-money-online-increasing-profits/">Making money online - increasing profits</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></description> <content:encoded><![CDATA[<p>Making money online isn't too hard, if you're a web developer like me. You just sell yourself for a certain hourly rate and if you're any good, projects will flow in. That's what's been happening for the last year for me at least. I started <a
href="http://www.altha.co.uk/">AlthA Web Design</a>, and I've been swamped with work since. There's only one problem with that: I'm lazy.</p><p><span
id="more-541"></span><img
src="http://netdna.yoast.com/wp-content/uploads/2008/02/dollar-sign.jpg" style="width: 200px; height: 238px" alt="Dollar sign" align="right" height="238" width="200" />Basically, I want to make more money, online and offline, and do less work. Now I could increase my hourly rate of course, but there's an inherent problem with hourly rates: they limit the amount of money you can make in an hour. So I've decided I'll do some other stuff. First is monetizing this site, a little. In the sidebar you see 2 banners now, I will sell a maximum of 4 spots in total, and do some paid reviews. I will only do paid reviews for stuff that interests me and you, though, so it should all still be relevant for you, as a reader.</p><p>Next to that I'll be working on more WordPress stuff, together with <a
href="http://www.adii.co.za">Adriaan Pienaar</a>. He's built some great <a
class="clicky_log_outbound" href="http://yoast.com/out/premiumnews/">Premium News Themes for WordPress</a>, which we'll be working on together. This is actually my dream scenario: making money on doing cool stuff with WordPress.</p><p>I've got some other tricks up my sleeve as well, also to do with WordPress, you'll be seeing those roll out over the coming months!</p><p><a
href="http://yoast.com/making-money-online-increasing-profits/">Making money online - increasing profits</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></content:encoded> <wfw:commentRss>http://yoast.com/making-money-online-increasing-profits/feed/</wfw:commentRss> <slash:comments>23</slash:comments> <media:thumbnail url="http://yoast.com/wp-content/uploads/2008/02/dollar-sign.jpg" /> <media:content url="http://yoast.com/wp-content/uploads/2008/02/dollar-sign.jpg" medium="image"> <media:title type="html">Dollar sign</media:title> </media:content> </item> <item><title>Kevin Ryan &amp; Jeff Ferguson of Napster</title><link>http://yoast.com/kevin-ryan-jeff-ferguson-of-napster/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kevin-ryan-jeff-ferguson-of-napster</link> <comments>http://yoast.com/kevin-ryan-jeff-ferguson-of-napster/#comments</comments> <pubDate>Fri, 26 Oct 2007 16:24:03 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Conferences]]></category><guid
isPermaLink="false">http://www.joostdevalk.nl/kevin-ryan-jeff-ferguson-of-napster/</guid> <description><![CDATA[Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had [...]<p><a
href="http://yoast.com/kevin-ryan-jeff-ferguson-of-napster/">Kevin Ryan &#038; Jeff Ferguson of Napster</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></description> <content:encoded><![CDATA[<p>Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had to do that all on his own...</p><p>They're talking about how rules were being created in the process of building up this affiliate program, companies that were doing SEM for them as well as being an affiliate for instance. At Hilton he didn't allow affiliates to do paid search, as there was a lot of competition from their own franchises.</p><p>At Napster though they are encouraging their affiliate to use search, and even to use their brand. They were using their own budget to fill in the gaps were their affiliates weren't doing anything, making their campaign look incredibly big. Napster doesn't exclude affiliats from using it's own brand in PPC and SEO either, making sure all the results on brand terms are either affiliate or Napster itself, which isn't working the way I see it (<a
href="http://www.google.com/search?q=napster&amp;hl=en&amp;gl=us">see for yourself</a>).</p><p>He says they even go as far as sharing keyword lists with affiliates, and give them artwork. To be honest a lot of the issues he's talking about seem quite simple to solve from a technological standpoint.</p><p>I was looking at some of their affiliates and caught one javascript cloaking and copying their frontpage, and Jeff said they would probably ask them to remove it and "come back to the light side of the force". Someone else asked how important affiliate is for their program, an, without revealing any numbers, he said it was very important for their sales.</p><p>Another interesting question was whether they'd allow affiliates to advertise offline, and he said they probably wouldnd't, but that they couldn't make it work.</p><p><a
href="http://yoast.com/kevin-ryan-jeff-ferguson-of-napster/">Kevin Ryan &#038; Jeff Ferguson of Napster</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></content:encoded> <wfw:commentRss>http://yoast.com/kevin-ryan-jeff-ferguson-of-napster/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Combining SEM and Affiliate Marketing</title><link>http://yoast.com/combining-sem-and-affiliate-marketing/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=combining-sem-and-affiliate-marketing</link> <comments>http://yoast.com/combining-sem-and-affiliate-marketing/#comments</comments> <pubDate>Thu, 25 Oct 2007 12:56:03 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Conferences]]></category> <category><![CDATA[SEM]]></category><guid
isPermaLink="false">http://www.joostdevalk.nl/combining-sem-and-affiliate-marketing/</guid> <description><![CDATA[After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I'm now in the "Meet the super affiliates" session. I must say that there are a few people here who really know their stuff, but [...]<p><a
href="http://yoast.com/combining-sem-and-affiliate-marketing/">Combining SEM and Affiliate Marketing</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></description> <content:encoded><![CDATA[<p>After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I'm now in the "Meet the super affiliates" session. I must say that there are a few people here who really know their stuff, but it amazes me that there are so many too who don't seem to get search <em>at all</em> yet...</p><p>Basically, if you're an experienced SEO or SEM, you can make loads and loads of money by combining your knowledge with affiliate sites. There's a big growth as well for companies doing full service online marketing, including affiliate management, like <a
href="http://www.pepperjamsearch.com/">Kris Jones's PepperJam</a> does...</p><p><a
href="http://www.onetomarket.com/">Onetomarket</a> doesn't do affiliate management yet, but it's something I'm going to be advocating, as that would allow for a good integration of search and affiliate, which is in the best interest of our clients.</p><p><a
href="http://yoast.com/combining-sem-and-affiliate-marketing/">Combining SEM and Affiliate Marketing</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></content:encoded> <wfw:commentRss>http://yoast.com/combining-sem-and-affiliate-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Affiliate links? Cloak them!</title><link>http://yoast.com/affiliate-links-cloak-them/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=affiliate-links-cloak-them</link> <comments>http://yoast.com/affiliate-links-cloak-them/#comments</comments> <pubDate>Mon, 30 Apr 2007 15:17:24 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Affiliate Marketing]]></category><guid
isPermaLink="false">http://www.joostdevalk.nl/blog/affiliate-links-cloak-them/</guid> <description><![CDATA[John Chow did a post on how to hide your affiliate links... Of course the only proper way to hide affiliate links is: cloaking them. I'm thinking about building a WordPress plugin for that specific purpose. Anyone know of a proper affiliate link cloaking script?
Affiliate links? Cloak them! is a post from Joost de Valk&#39;s [...]<p><a
href="http://yoast.com/affiliate-links-cloak-them/">Affiliate links? Cloak them!</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></description> <content:encoded><![CDATA[<p>John Chow did a post on how to <a
href="http://www.johnchow.com/how-to-hide-affiliate-links/">hide your affiliate links</a>... Of course the only proper way to hide affiliate links is: cloaking them. I'm thinking about building a WordPress plugin for that specific purpose. Anyone know of a proper affiliate link cloaking script?</p><p><a
href="http://yoast.com/affiliate-links-cloak-them/">Affiliate links? Cloak them!</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></content:encoded> <wfw:commentRss>http://yoast.com/affiliate-links-cloak-them/feed/</wfw:commentRss> <slash:comments>13</slash:comments> </item> <item><title>AdSense affiliate marketing</title><link>http://yoast.com/adsense-affiliate-marketing/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=adsense-affiliate-marketing</link> <comments>http://yoast.com/adsense-affiliate-marketing/#comments</comments> <pubDate>Thu, 21 Dec 2006 20:10:13 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Affiliate Marketing]]></category><guid
isPermaLink="false">http://www.joostdevalk.nl/blog/adsense-affiliate-marketing/</guid> <description><![CDATA[I guess we all expected it to be coming one day or the other, CPA AdSense, CPA meaning Cost per Action. SeekingAlpha reports they were invited to test this. When you look at it, this is affiliate marketing...I found this rather intriguing:
How can I promote the CPA ad unit?
Since this is a test and [...]<p><a
href="http://yoast.com/adsense-affiliate-marketing/">AdSense affiliate marketing</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></description> <content:encoded><![CDATA[<p>I guess we all expected it to be coming one day or the other, CPA AdSense, CPA meaning Cost per Action. <a
href="http://internet.seekingalpha.com/article/12363">SeekingAlpha</a> reports they were invited to test this. When you look at it, this <em>is</em> affiliate marketing...</p><p><span
id="more-125"></span></p><p>I found this rather intriguing:</p><p><em><strong>How can I promote the CPA ad unit?</strong><br
/> Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like "I recommend this product" or "Try JetBlue today" next to the CPA ad unit. However, you should still not incite someone to click on the ad, so saying "Click Here" is not ok.</em></p><p>SeekingAlpha suggests that, if this goes live, this might kill a few of the affiliate companies out there, such as ClickValue. The biggest opportunity I see, is that Google wil automatically try to put the best converting ads for your site on there, so you won't have to go through lots of affiliate marketing deals yourself...</p><p><a
href="http://yoast.com/adsense-affiliate-marketing/">AdSense affiliate marketing</a> is a post from <a
href="http://yoast.com/about-me/">Joost de Valk</a>&#39;s <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p> ]]></content:encoded> <wfw:commentRss>http://yoast.com/adsense-affiliate-marketing/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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