I’ll be keynoting the annual Affiliate Dag conference in Utrecht, the Netherlands. This years theme is “Quality Matters”, which fits in nicely with the changes Google has been rolling out over the last 6 months. It’s getting harder and harder for affiliates that do not add value to rank well.
The central questions of my presentation will probably be “what did you do to deserve your Google traffic?” and “what are you doing to make sure you still deserve it in 2012?”.
