I’ve just released Sociable 3.3 which comes with a very cool new feature: awe.sm integration. Awe.sm is a URL shortener. Free for those with an account (it’s in private beta right now), and then it uses awe.sm, but for $100 you get a URL shortener on your OWN domain!
Now I happened to have a cool domain lying around which I registered specifically for this purpose: yoa.st, and that is what I’m using now within my Sociable. Integration is very easy: you enable awe.sm integration in the backend, enter your own awe.sm API key, and voila: Sociable now uses your awe.sm URL’s, and when you have your own domain like I do, it automatically uses those URL’s!
URL shorteners are becoming very important these days, as they are just about the only reliable way of tracking social media traffic to your blog. Jonathan recently gave a presentation on BarCamp LA #7 with the very cool title “URLs are the new cookies”. Check out his slides here: