SES @ A4UExpo: Kevin Ryan and Mike Grehan

The first session today was a session with Kevin Ryan from SES and SEW, and Mike Grehan who joined Bruce Clay earlier this year. They showed quite a few interesting charts and facts on Universal Search and how you could use that. I think there´s a huge chance for small companies and affiliates in Universal Search, as it will take most big companies quite some time to leverage it for their own direct traffic.

I never saw Kevin Ryan speak before, and he was actually quite funny, making jokes about the Pound to Dollars conversion rate, which really is a pain at the moment if you're earning dollars with some of your sites, like I am.