A Rankings Filter in Analytics: the video

Because André’s excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I’ve added a third filter to lowercase the campaign term, and the final filter is André’s awesome add ranking to keyword filter. Check out the video, and if you have any other questions, please ask them in the comments:

By the way: the explanation was done on the account for the site top kinderboek. This is a site we work on at OrangeValley, you can buy children’s books there, and all the profit from it goes to charity!

The code to copy paste for the fourth filter:

  1. Field A, campaign term:
    (.*)
  2. Field B, referral:
    (?|&)(start|b|first)=([^&]*)
  3. Output, user defined:
    $A1 (page: $B3)

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23 Responses

  1. RemkusBy Remkus on 18 January, 2009

    Thanks for taking the time to put transform the writing in fluid images :)

  2. Walter VosBy Walter Vos on 18 January, 2009

    Thnx for the vid Joost! There’s just one thing neither you nor André did in your posts and that is put the regular expressions in them for us to copy! I still have doubts about whether my data is correct. In many cases there is no value behind ‘Page:’ in my reports. Does this mean my website was on the first page or am I doing something wrong?

    Also thanks for the extra filters btw!

    • Joost de ValkBy Joost de Valk on 18 January, 2009

      Yes it means it was on the first page, and I’ve updated the post with the regexes to copy paste.

  3. LodewijkBy Lodewijk on 19 January, 2009

    Good thing that you pasted the custom codes, easier to implement now.

  4. LakkineniBy Lakkineni on 19 January, 2009

    Thank you for the video.
    How to set up filters for MSN and Yahoo? I have used the setup from Andre, but not sure if it works for all search engines or just for Google? Can some one post on the filters for MSN and Yahoo as well please.
    Analytics rankings set up – Andre

    Thanks

  5. B. MooreBy B. Moore on 19 January, 2009

    Thanks you for taking the time to make this tutorial video

  6. James MorellBy James Morell on 20 January, 2009

    @ Lakkineni In field B (referral) the expression (\?|&)(start|b|first)=([^&]*) should cover live and yahoo too – live uses ‘first’ and yahoo uses ‘b’ and the pipes | between each of them mean use this or that. Hope this helps – Distilled also posted on the same kind of thing – see http://www.distilled.co.uk/blog/seo/tracking-referrals-from-second-page-of-google-in-google-analytics/

  7. BeatrizBy Beatriz on 22 January, 2009

    Very helpful Joost. Thank you.
    Excuse my ignornace, but……I’m not understanding the difference between the filters “Include Organic” and “Include Google”? Aslo, what does the expression in field A mean? (.*) vs. (/?|&)q=([^&]*)

    thanks!
    Beatriz

  8. AtulBy Atul on 28 January, 2009

    “Yes it means it was on the first page, and I’ve updated the post with the regexes to copy paste” Please specify whether the regexes are for tracking seo rankings or organic google filters. And I do not understand the word
    regexes.

    where in the updated post did you mention such a thing. Please specify.

  9. Glenn JimersonBy Glenn Jimerson on 28 January, 2009

    Hi Joost. I think there is a disconnect between the video and what is on the post for the 4th filter. In the video you have “Field B” as “Campaign Source” but in the text below you have “Filter B” as “referral”. Which one should we use?

    Thank you,
    Glenn

    • Daniel MurrayBy Daniel Murray on 11 April, 2009

      I would like to know also. Is field B “campaign source” or “referral”?

      Also, how do we get live and yahoo rankings data?

      Cheers ;-)

    • TravisBy Travis on 9 September, 2009

      I set it up as campaign source… but got no data. Must be referral. Will let you know in a couple days as I just changed it.

  10. Reinout WolfertBy Reinout Wolfert on 30 January, 2009

    @Joost, good idea; an instruction video :D I’ve wrote an article (in Dutch) about new SEO reports in Google Analytics (based upon this SEO filter). Maybe I’ll made an instruction video as well for them :D

  11. DirkBy Dirk on 18 March, 2009

    All I get is: (page: ) , and I’m not on the first page for all terms unfortunately :-) Any idea what I am doing wrong?

  12. Niall O'MearaBy Niall O'Meara on 6 July, 2009

    All im getting is (page: ) and the site isn’t on page one for all the terms. Can you tell me what’s wrong here?

  13. TravisBy Travis on 3 September, 2009

    Great Stuff…Will be using across all of my analytics campaigns from now on.

  14. EdBy Ed on 7 September, 2009

    Excellent video thanks!

    Bit confused about how to use the Google Analytics tracking code. I’ve set up a new profile for an existing website – but the existing website already has Google Analytics tracking code already, and I can’t use two different codes on the same site, can I?

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  5. [...] be before you do that: create a new profile where you can apply these filters to (tip: watch the video where Joost explains this [...]