A Rankings Filter in Analytics: the video
Because André's excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I've added a third filter to lowercase the campaign term, and the final filter is André's awesome add ranking to keyword filter. Check out the video, and if you have any other questions, please ask them in the comments:
By the way: the explanation was done on the account for the site top kinderboek. This is a site we work on at OrangeValley, you can buy children's books there, and all the profit from it goes to charity!
The code to copy paste for the fourth filter:
- Field A, campaign term:
(.*)
- Field B, referral:
(?|&)(start|b|first)=([^&]*)
- Output, user defined:
$A1 (page: $B3)
PDF Tags: Analytics, Google Analytics
Category: Analytics
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23 Responses to “A Rankings Filter in Analytics: the video”
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by Remkus on 18 January, 2009 at 11:03
Thanks for taking the time to put transform the writing in fluid images :)
by Walter Vos on 18 January, 2009 at 11:20
Thnx for the vid Joost! There's just one thing neither you nor André did in your posts and that is put the regular expressions in them for us to copy! I still have doubts about whether my data is correct. In many cases there is no value behind 'Page:' in my reports. Does this mean my website was on the first page or am I doing something wrong?
Also thanks for the extra filters btw!
by Joost de Valk on 18 January, 2009 at 12:55
Yes it means it was on the first page, and I've updated the post with the regexes to copy paste.
by Lodewijk on 19 January, 2009 at 12:36
Good thing that you pasted the custom codes, easier to implement now.
by Lakkineni on 19 January, 2009 at 19:32
Thank you for the video.
How to set up filters for MSN and Yahoo? I have used the setup from Andre, but not sure if it works for all search engines or just for Google? Can some one post on the filters for MSN and Yahoo as well please.
Analytics rankings set up - Andre
Thanks
by B. Moore on 19 January, 2009 at 22:23
Thanks you for taking the time to make this tutorial video
by James Morell on 20 January, 2009 at 16:08
@ Lakkineni In field B (referral) the expression (\?|&)(start|b|first)=([^&]*) should cover live and yahoo too - live uses 'first' and yahoo uses 'b' and the pipes | between each of them mean use this or that. Hope this helps - Distilled also posted on the same kind of thing - see http://www.distilled.co.uk/blog/seo/tracking-referrals-from-second-page-of-google-in-google-analytics/
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by Beatriz on 22 January, 2009 at 22:11
Very helpful Joost. Thank you.
Excuse my ignornace, but......I'm not understanding the difference between the filters "Include Organic" and "Include Google"? Aslo, what does the expression in field A mean? (.*) vs. (/?|&)q=([^&]*)
thanks!
Beatriz
by Atul on 28 January, 2009 at 08:00
"Yes it means it was on the first page, and I've updated the post with the regexes to copy paste" Please specify whether the regexes are for tracking seo rankings or organic google filters. And I do not understand the word
regexes.
where in the updated post did you mention such a thing. Please specify.
by Glenn Jimerson on 28 January, 2009 at 23:46
Hi Joost. I think there is a disconnect between the video and what is on the post for the 4th filter. In the video you have "Field B" as "Campaign Source" but in the text below you have "Filter B" as "referral". Which one should we use?
Thank you,
Glenn
by Daniel Murray on 11 April, 2009 at 14:02
I would like to know also. Is field B "campaign source" or "referral"?
Also, how do we get live and yahoo rankings data?
Cheers ;-)
by Travis on 9 September, 2009 at 16:03
I set it up as campaign source... but got no data. Must be referral. Will let you know in a couple days as I just changed it.
by Reinout Wolfert on 30 January, 2009 at 16:24
@Joost, good idea; an instruction video :D I've wrote an article (in Dutch) about new SEO reports in Google Analytics (based upon this SEO filter). Maybe I'll made an instruction video as well for them :D
by Dirk on 18 March, 2009 at 13:17
All I get is: (page: ) , and I'm not on the first page for all terms unfortunately :-) Any idea what I am doing wrong?
by Andy on 14 May, 2009 at 22:50
Thank you for the video.
by Niall O'Meara on 6 July, 2009 at 16:36
All im getting is (page: ) and the site isn't on page one for all the terms. Can you tell me what's wrong here?
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by Travis on 3 September, 2009 at 17:15
Great Stuff...Will be using across all of my analytics campaigns from now on.
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by Ed on 7 September, 2009 at 13:12
Excellent video thanks!
Bit confused about how to use the Google Analytics tracking code. I've set up a new profile for an existing website - but the existing website already has Google Analytics tracking code already, and I can't use two different codes on the same site, can I?
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