I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I know how to research them, and I know how to use them, but writing ads and maintaining large campaigns isn’t my thing. That, and nothing else, is why you’ll rarely see me do a post on PPC, or hear me talk about it.
So quite a while back, I found myself bitching about AdWords again when chatting with Aaron Wall, of SEOBook.com fame. And he “casually” dropped that he was working on ppcblog.com, and they were starting an AdWords training program. I ignored it, as I do most every mention of PPC. Recently however, I’ve had to dive into PPC a bit to support one of my “original” clients: my mother’s Relatietherapie (relation therapy) practice. She was suffering badly from a few Google organic updates (which has since been fixed), and I wanted to make sure I knew what I needed to know to keep her practice going on AdWords should I need to.
I then remembered this AdWords training course Aaron mentioned, and got myself access. It’s the smartest thing I’ve done in a while, I think. I’ve not learned this much about PPC, ever, and I learned it in an enjoyable and, I must say, pretty easy way. Going from the fundamentals, to keyword research, campaign structure to the Quality Score and just basically everything you need to know about it…
Anyway, I’m not getting paid for this “ad”, nor if any of you sign up. I just wanted to share it with all of you, and make sure you start subscribing to the PPC Blog. Just see it as my way to make up for the lack of posts about that topic here :)