The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO…
The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain…
So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he…
I spoke at SEO Campixx 2012 in Berlin last weekend. It was an awesome conference and I met up with loads of good friends. During that time I was interviewed and my presentation was recorded, so I’ll let you view both below: My presentation on how to use my WordPress SEO plugin (warning, I was a bit groggy…
Last week I did a webinar with SEO Braintrust, which was incredibly fun. So much fun in fact that I have asked Andrea Warner, who hosted that webinar, to help me with setting up a paid webinar series around WordPress SEO, going into the subject matter even more deeply. More news on that will be…
Once again, I want to tell you to not blindly trust theme authors when they say their theme is SEO friendly. “SEO friendly” is just a label they put on their theme and since most of their customers don’t know what to look for to see if it’s actually true, yet know that it’s important,…
I love Google, I seriously do. What I don’t like too much is them adding more and more fluff to my search result pages (or SERPs) that I really don’t want or need. Most of us know about their new Terms of Service now, right? No reason to show me that box all the bloody…
The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need…
I’ll be honest, this post is somewhat of a “boast”. But since “boast” rhymes with “Yoast”, I think it’s allowed. Recently we did a website review for “How do you say that Word?“. The review contained instructions to make a section of the site accessible to spiders. Results? A 10x increase of her website traffic.…
Robots.txt is a way to tell a search engine which pages it’s allowed to spider, to “see”, and which pages it cannot “see”. Because of that, robots.txt differs from meta name=”robots” tags, which tell search engines on those individual pages, whether they can include them in their index or not. The difference is subtle, but…
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