Holistic SEO

Holistic SEO

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of…

Google Analytics 5.4 release notes

Google Analytics 5.4 release notes

This release is mostly a security release. After last months security update we decided to have Sucuri do another in-depth review of the plugin, we found another issue ourselves that was common in many plugins and we were informed of another issue by Jouko. For that reason, you should update immediately. The release contains a few…

WordPress SEO 2.1: release notes

WordPress SEO 2.1: release notes

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of…

Security updates for our GA and SEO plugins & many others

Security updates for our GA and SEO plugins & many others

In this post, we’re announcing a security update to both our SEO plugin and our Google Analytics plugin. Chances are, a few of the other plugins you use are affected too. Read on below if you’re interested in the how and why, but make sure you go into your WordPress admin and update. Don’t just update our plugins, update all of…

Changing URLs in search results

Changing URLs in search results

Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name…

How is your site’s SEO doing?

How is your site’s SEO doing?

One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either…

Search operators

Search operators

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…

Smart Alternatives to Dangerous Link Building Strategies

Smart Alternatives to Dangerous Link Building Strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on…

Yoast joins CrowdFavorite!

Yoast joins CrowdFavorite!

Update: look at the date above and draw your conclusions :) This is the year that Yoast turns 5 years old. A natural time to reflect upon how the company is doing and what it should and should not be doing and what we want for the future. Today we’re proud to announce that we’ve…

WordPress SEO 2.0: focus on what matters

WordPress SEO 2.0: focus on what matters

We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search…