For the “About Joost” widget shown on the homepage of this site, I created a new widget. It has two great features: it shows just on the homepage, and the content and title are drawn from a page, so that I can edit it as a normal page with the richtext editor in the backend [...]
Yoast tweaking websites
Tweaking websites is what we do here at Yoast, from search engine rankings, to speed to user experience.
Yoast founder Joost de Valk and guests provide tips on optimizing WordPress, Magento, search engine rankings, analytics and website performance. We also offer the SEO tools, Magento extensions and WordPress plugins to make it all possible!
Conditional WordPress widgets with rich editable text
Categories: WordPress
Google: keyword density should NOT be this important
I’m talking about the Dutch SERPs at the moment. Google has been getting better and better at recognizing synonyms, plurals and singles etc in Dutch, and a few other European languages too. This caused a problem though, because suddenly, all our “startpagina’s”, pages full of links on a particular subject, had their keyword density doubled [...]
Categories: SEO
WordPress 2.3 makes creating dupe content even easier!
WordPress 2.3 has tags built in, as it was one of the most requested features by users. The default kubrick theme and a lot of others now have a link underneath each post to the category the post was placed in and the tags appointed to the post. Like this: Combine that with WordPress’s default [...]
PageRank dropped??
Although I don’t see a PageRank update going on, somehow, the PageRank on my frontpage suddenly dropped to 5… Seems they’re dropping PageRank on linksellers, JasonD was hit as well…
Categories: SEO
Feeds in the search results?
There was some discussion on one of the biggest Dutch online marketing sites as to whether RSS feeds were any good for your SEO. I gave a quite lengthy reaction to that in Dutch which I wanted to share with all of you as well. My opinion is that the fact that feeds are showing [...]
Categories: SEO
Yahoo’s Search Assist and tracking keywords
Dave’s post pointed me at the new look for Yahoo!, and Greg did some coverage on SEL. The coolest thing in there is Yahoo Search Assist, which Danny explains at length in this somewhat older post. It works amazingly cool and it might even make me consider Yahoo! a bit more often. Sean Hardaker raises [...]
Categories: Analytics
Two nice bookmarklets
Seth had a nice bookmarklet in a post today, it shows all links on a page. I altered it a bit to make the links clickable, and it works quite nice. So here’s a bookmarklet: javascript:(function(){as=document.getElementsByTagName(“a”);str=”<ul>”;for(i=0;i<as .length;i++){str+=”<li><a href=”+as[i].href+”>”+as[i].href+”</a>\n”}str+=”</as></ul>”;with(window.open()){document.write(str);document.close();}})() I immediately made another one as well which shows all the meta’s on a page: javascript:(function(){metas=document.getElementsByTagName(“meta”);str=”<ul>”;for(i=0;i<metas .length;i++){str+=”<li><b>Name:</b> [...]
Categories: SEO
Are search engines using link-data over time?
Every once in a while, you encounter pages in search results that haven’t changed for quite a while. When reading Aaron’s post about major ranking changes in Yahoo! I started doing one of my favorite queries: the one for CSS3 (screenshot). I noticed two strange things: first of all, result #1 and #3 are from [...]
Categories: SEO
Upgrade your WordPress!!
WordPress 2.3 “Dexter” has been released, and it’s cool, so upgrade NOW. If you’ve upgraded ad you use my Robots Meta plugin, you’ll see two new functions: “Enforce a trailing slash on all category and tag URL’s” and “noindex the comment RSS feeds”. Especially the second one is a reason to upgrade, as it allows [...]
Categories: WordPress
Extracting click data from Google Analytics
Small note: Quite a few people asked how to check the outbound click and download data from Google Analytics, so I compiled a small howto on checking your outbound click stats. Update: I added a few more: How to check your image search stats and keywords Creating a Google Analytics filter for image search
Categories: Analytics