Using Content Drilldown to see your outbound clicks
Since the release of my Google Analytics WordPress plugin I’ve had the question several times: where can I find my outbound clicks and download stats in Google Analytics? You do that by using the Content Drilldown function. You can find the content drilldown function as a submenu under Content, as you can see here:
When you click content drilldown, you’ll see a graph with clicks and a list of your 10 best performing pages. Under this list there’s a filter option, in which you can type the URL’s, or parts of the URL’s you’re looking for. To check your outbound clicks, type
/outbound/ (including the slashes), into that filter box. You’ll then see this:
Where you can see the total number of outbound clicks for ther period you selected. To check which segments of your content were responsible for how many outbound clicks, click on
/outbound/. If you sticked with the default prefixes, you should see this now:
Clicking on each segment will now give you the specific pages or domains that got clicks from your site, depening on how you configured the plugin.