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Checking your outbound clicks in Google Analytics

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Using Content Drilldown to see your outbound clicks

Since the release of my Google Analytics WordPress plugin I’ve had the question several times: where can I find my outbound clicks and download stats in Google Analytics? You do that by using the Content Drilldown function. You can find the content drilldown function as a submenu under Content, as you can see here:

Content drilldown menu

When you click content drilldown, you’ll see a graph with clicks and a list of your 10 best performing pages. Under this list there’s a filter option, in which you can type the URL’s, or parts of the URL’s you’re looking for. To check your outbound clicks, type /outbound/ (including the slashes), into that filter box. You’ll then see this:

Outbound clicks

Where you can see the total number of outbound clicks for ther period you selected. To check which segments of your content were responsible for how many outbound clicks, click on /outbound/. If you sticked with the default prefixes, you should see this now:

Segmented outbound clicks

Clicking on each segment will now give you the specific pages or domains that got clicks from your site, depening on how you configured the plugin.

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Trackbacks

  1. Sphinn Weekly - Week 2 | The Sphinn Blog says:
    22 July, 2008 at 00:02

    [...] 15th July – How to track your outbound clicks with onclick in Google Analytics (Gab) I was happy to see this post by Richard Baxter about click tracking in GA, which is extremely important for SEO as well as analytics and conversion optimisation. I work with many blue-chip companies who have appended variables and used tracking URLs on their website without realisation of the risks. Many analytics packages (which will remain nameless) require variables to be appended onto URLs. This often results in duplicate content issues and the dilution of authority. The implementation of analytics software may seem a trivial action, although the consequences of poorly implemented applications can result in serious SEO issues. The use of “onclick” tracking can avoid spider pollution as implementations such as Google Analytics onclick tracking does not result in the spider following them. Direct Link: SEOGadget.co.uk Hat Tip: Yoast.com [...]

  2. Google Analytics for WordPress « Tech Recipe says:
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    [...] This plugin adds the possibility to tag and segment all outgoing links, so you can see whether a click came from a comment or an article. You can choose where it tracks those links too! It also adds the possibility to track just the domain, instead of the complete link, so you get a better view of how much traffic you’re sending where. I also have an explanation of how to extract your outbound click and download stats from Google Analytics. [...]

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    [...] How to extract your outbound click and download stats from Google Analytics. How to tag your outbound links for Google Analytics click [...]

  5. BjOrN_M’s weblog » Blog Archive » Count your outbound click stats with onclick in Google Analytics says:
    25 August, 2009 at 23:16

    [...] Checking your outbound click stats [...]

  6. Google Analytics for WordPress | Ruttanah T. says:
    5 October, 2009 at 09:59

    [...] This plugin adds the possibility to tag and segment all outgoing links, so you can see whether a click came from a comment or an article. You can choose where it tracks those links too! It also adds the possibility to track just the domain, instead of the complete link, so you get a better view of how much traffic you’re sending where. I also have an explanation of how to extract your outbound click and download stats from Google Analytics. [...]