This morning, while discussing some issues with one of my German SEO colleagues, I was searching for [flug amsterdam] in google.de (if you know me you guess which client that was for). At the bottom of the SERP, I saw this:
Basically, this is Google offering me, the user, to translate the search term into english. When you click this link, you’ll get a SERP for “flight amsterdam”, where it shows the SERP translated in German on the left, and the original SERP on the right (click for enlargement):
I’m curious as to how Google decides to put this in… I’ll be trying to figure out with our analytics staff here how many traffic we get off of these translated searches.