One of the nicer things to have changed with the release of IE7, which is now in automatic updates, is the way it handles favicons. In the IE6 past it would show them in the location bar only when you had the site bookmarked. Now it always shows them, and in the tab bar as well. With that, the favicon has become even more important to your website brand.
Those used to tabbed browsing know why favicons are important. People will see your site stand out of the rest if your favicon is recognizable, after all, a picture says more than a thousand words. Also, some search engines and other sites are starting to use favicons when referencing to a site, and a recognizable favicon would probably increase your clicks from those sites as well.
Now you probably can’t measure this in hard cash instantly, but it should make you think of your favicon a bit more. Make sure it stands out, and matches your logo and website well.
[tags]internet explorer, ie6, ie7, favicon, webdesign, online brand[/tags]