I’m pretty excited about conversion rate optimization, and all of that got started by two gentlemen who’ve become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor’s SEOdays.
Their “handle” online is Conversion Rate Experts, and that’s just what they are. I’ve helped them turn their beautiful new design into a WordPress site, and I must say, it looks absolutely awesome!
When you check out the site, be sure to check out their Google Website Optimizer 101, and their excellent list of online marketing resources. Lastly, their homepage contains a list of “common mistakes to avoid” which is definitely worth a read too!