User eXperience (UX) archives

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

Category: User eXperience (UX)
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Accessibility matters

19 November 2015 by Michiel Heijmans » - 7 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

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Local SEO: using our store locator

11 November 2015 by Arjan Snaterse » - 6 Comments

How to use the store locator of the Yoast Local SEO plugin

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post we’re going to highlight one of the other features of our Local SEO plugin and Local SEO for WooCommerce plugin: the store locator. A helpful tool for your visitors The store locator isn’t something »

Categories: User eXperience (UX), WordPress
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Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, User eXperience (UX)

Testimonials: increase your visitor’s trust

19 August 2015 by Thijs de Valk »

At Yoast we’ve seen a lot of websites of every caliber. Because we like conversion rate optimization so much, we designed the conversion review in which we review webshops. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing we found that almost every website can improve on: »

Categories: eCommerce, User eXperience (UX)
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A/B testing your newsletters

14 August 2015 by Thijs de Valk »

ab testing newslettes

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try »

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Multivariate testing: what it is and when to use it

5 August 2015 by Thijs de Valk » - 3 Comments

We’ve written quite some posts on Conversion Rate Optimization and A/B testing on yoast.com in the last few years. However, we’ve never really touched the subject of multivariate testing. In this post I’ll explain what multivariate testing is, its pros and cons and when you should (and should not) be using it. What is multivariate testing? »

Category: User eXperience (UX)

Interpreting your A/B test results

22 July 2015 by Thijs de Valk » - 7 Comments

We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test »

Category: User eXperience (UX)

About headlines and taglines

9 July 2015 by Thijs de Valk » - 12 Comments

about headlines and taglines

At Yoast we see a lot of websites on a daily basis. One thing we notice when looking at these websites is how poorly the website’s or page’s goal is communicated a lot of the time. A really good and fast way to convey your goal is by using headlines and taglines. In this post I’ll »

Category: User eXperience (UX)