To optimize your blog, you have to do more than just install a few plugins, proper Blog SEO is about optimizing content after getting a few technicalities right.
The complete guide to duplicate content
In doing my work as an SEO, I constantly encounter people who do not “get” the concept of duplicate content. It’s as old as the search engines themselves, and SEO’s have been fixing it since day one, but we apparently still need to do more about it. That’s why I decided to take some time…
BlogPress SEO Plugin: Spam!
Let me tell you why I consider BlogPress SEO to be spam and why I think no one should ever use it. Every other week, I’ll get an email from people asking me to review their plugin. I like doing that, and sometimes I’ll even mention a plugin that gets emailed to me in a…
Sponsored review: SEO Rank Analysis with Authority Labs
As you all know, the first link on a Google search page has, on average, a 40% click through rate. Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to…
Affiliate Links and SEO
Update: I’ve switched away from using WordPress plugins for redirects, as a non-WordPress solution turns out to be much faster. More details here: how to cloak your affiliate links. The bit about Analytics below is still relevant though. Google will always say they won’t penalize you for affiliate links per se, but for thin content…
The basis of keyword research
Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should…
SEO Hosting
How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. I’ve been saying this for years, and have had some small examples to show for it. Now though, I’ve got a great example that I wanted to share with you. The client in…
The heading structure for your blog
The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you…
Link dump: interesting reads from around the web
So last week I’ve started sharing a lot more of what I read on a day to day basis on Twitter, and I decided I had to share these links here on yoast.com as well. Below is a quite extensive list of links that I found interesting, ordered by topic. I’ll try to do these…
My WordCamp Ireland WordPress SEO Presentation
Early this year I gave a presentation, which has now been edited and will soon appear on WordPress.tv, the fun thing? You can see it here first: [wpvideo width="540" height="300" jETtjLtJ]
