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SEO, the acronym for Search Engine Optimization, is my job and my hobby. I write a LOT about SEO, mainly talking about WordPress SEO, linkbuilding and linkbaiting. SEO is a rapidly growing business on the internet, which shows by the amount of people writing about it. My SEO posts here will mostly be technical in nature, and talk about optimizing specific platforms.

B2B SEO: Link Building

Aug 15, 2008 Erik-Jan Bulthuis 49 comments

To get you through the weekend with a healthy dose of B2B SEO, here's another guest post by my colleague Erik-Jan Bulthuis, the third in this series, after B2B SEO: Marketing strategy for specific niches and B2B Content SEO.
In this third article of the series about B2B SEO we'll be talking about link building. We [...]

Tags: B2B SEO, Link Building
Categories: SEO

Technorati Authority: why it sucks

Aug 12, 2008 Joost de Valk 11 comments

When I moved from joostdevalk.nl to yoast.com, I committed what someone described as "Technorati suicide". Why? Let me explain how Technorati Authority works.
Your Technorati Authority is simply the number of unique blogs linking to your blog over the last 6 months. In my case, yoast.com hasn't been around for 6 months yet, and before that, [...]

Tags: technorati
Categories: SEO

SEOktoberfest

Jul 24, 2008 Joost de Valk 14 comments

Some of my readers are seasoned SEO's, others are not, some wear black hats, some, like myself wear spotless white hats, but we all enjoy having a drink, don't we? Well this october, you might be in for the drink of a lifetime.
Imagine being in Munich, during Oktoberfest, drinking alongside this conference's speakers: Rsnake [...]

Tags: Conferences
Categories: SEO

B2B Content SEO

Jul 22, 2008 Erik-Jan Bulthuis 14 comments

Another guest post by my Onetomarket colleague Erik-Jan Bulthuis:
In the first part of this series about B2B SEO, we spoke about an online strategy for B2B websites. We named some differences between B2B and B2C websites. We also determined the kind of content a B2B website needs. This article dives deeper into the content part [...]

Tags: B2B SEO
Categories: SEO

How to destroy your reputation with 1 post

Jun 25, 2008 Joost de Valk 16 comments

Gino Goossens is teaching those who can read Dutch just how to do that...
Ok, I should explain that a bit more for those who can't read Dutch: Gino did a post on how to make RFP's for web analytics. In itself it wasn't bad, but he felt he had to comment about just about [...]

Tags:
Categories: SEO

Danny Sullivan speaks at SES San Jose!

Jun 24, 2008 Joost de Valk 10 comments

I'm in Hamburg for SES, which is btw, a great show, with about 350 people attending. We had a great night yesterday starting with the launch party of Timo Aden and Lennart Paulsen's new company Trakken GMBH!
During that party we did a show of Webmasters on the Roof. Kevin Ryan of SES was in that show, and [...]

Tags: Conferences, SES
Categories: SEO

Crawl Rate Tracker

Jun 20, 2008 Joost de Valk 9 comments

My friend Patrick Altoft and I were talking about his crawl rate tracker plugin yesterday, discussing some possible new features. He mentioned that it didn't work on 2.5, more specifically, that the install failed on 2.5. Luckily, Mezza had e-mailed him a fix, I tested it for him and it proved to work.
Next [...]

Tags: WordPress Plugins
Categories: SEO, WordPress

Winners!

Jun 19, 2008 Joost de Valk 9 comments

First of all, I want to congratulate Idealizer with winning the free ticket to SES Hamburg. He understand best what these conferences are about for Marcus, Matt and me ;). I will contact you for the details! Thx to everyone who participated, hope to see you there!
There's a few other things I wanted to mention. [...]

Tags: Conferences
Categories: SEO

B2B SEO: Marketing strategy for specific niches

Jun 19, 2008 Erik-Jan Bulthuis 25 comments

This is a guest post by my Onetomarket colleague Erik-Jan Bulthuis. You'll be seeing more guest posts from him and other people in the future!
Business to business marketing is a strange thing. In some ways, it cannot be compared to business to consumer marketing:

The market is much smaller
The products and services are more complex
Sales take [...]

Tags: B2B SEO
Categories: SEO

Reminder: win a Ticket for SES Hamburg

Jun 18, 2008 Joost de Valk 1 comment

We're deciding tonight, so if you still want to enter, leave your three reasons to go to SES Hamburg here!

Tags: Conferences, SES
Categories: SEO
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