Yoast: Been saying this for years: The “New” SEO Secret Weapon http://t.co/TkpAVjpj via @copyblogger 
SEO, the acronym for Search Engine Optimization, is my job and my hobby. I write a LOT about SEO, mainly talking about WordPress SEO, link building and on-site SEO. SEO is a rapidly growing business on the internet, which shows by the amount of people writing about it. My SEO posts here will mostly be technical in nature, and talk about optimizing specific platforms like WordPress and Magento.
Video SEO and WordPress
I’ve been testing a lot with video SEO lately, and I’ll be doing a whole lot more of that testing, as video SEO seems to be a nice area to play in. Now I noticed my buddy Mark Robertson over at ReelSEO did a short, but nice interview with Matt Cutts on video sitemaps: Now [...]
W3C Validation: why you should care, and why not
Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I [...]
Small updates from me & my friends
I’ve got some small updates, from both myself, WordPress.org and some friends, including some very cool tutorials: The Salesforce plugin we released last week, WordPress to Lead, got so much attention that my head is still buzzing… It got featured on Mashable, TechCrunch and loads and loads more blogs and news sites. Very very cool [...]
Site Speed is now a Ranking Factor
Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blog to tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want [...]
Optimizing for Rich “Jump To” Snippets
Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result: Now I hadn’t paid too much attention to this new feature until we started testing a new search traffic monitoring tool we’ve built at [...]
Google & Microformats: Drive More Traffic
Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
DirJournal: a directory still worth submitting to
Back in the “old” days, we used to submit our sites to a couple hundred directories, and they’d rank like “instantly”. Those days are long gone, and with it most of the crappy directories that we used. Some directories survived though, and of them, Directory Journal, has asked me to do a sponsored review of [...]
Preventing your site from being indexed, the right way
It keeps amazing me that I keep seeing people use robots.txt files to prevent sites from being indexed and thus showing up in the search engines. You know why it keeps amazing me? Because robots.txt doesn’t actually do the latter, even though it does prevent your site from being indexed. Let’s go through some terms [...]
Rankings that make sense
We’ve written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time! But today, [...]
WordCamp NL Presentation
I recently gave a presentation at WordCamp NL, and that presentation was fully recorded, you can view it here: Hope you enjoy it!
WordPress SEO Plugin
Yoast's all in one SEO solution for your WordPress blog: SEO titles, meta descriptions, XML sitemaps, breadcrumbs & much more.
