Technical SEO archives

Optimize your shopping cart in 5 steps

22 April 2007 by Joost de Valk » - 25 Comments

Checkout page UX optimize your shopping cart

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize his shopping cart. I thought: why not give the advice I gave to him to all my readers as well? So here we go, a complete article on shopping cart SEO. Step 1.: Make sure »

Categories: eCommerce, Technical SEO

How to prevent Google from indexing script output

11 April 2007 by Joost de Valk » - 1 Comment

yoast seo

If you have some scripts on your site like, for instance, my domain-info script, you often use GET parameters so people can link to them or bookmark them. This has a lot of benefits, but it creates a problem as well. Search engines will index this output, causing your server to use cycles for something »

Category: Technical SEO
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Why Google doesn’t like frames in your sites

2 April 2007 by Joost de Valk » - 9 Comments

yoast seo

I’m currently working on a site for a client who has a site which uses frames, and he asked me why Google always linked to the “wrong” page. He did not build this site himself of course, and hasn’t got much of a clue as to how HTML works, let alone search engines. He asked »

Category: Technical SEO

Convert underscores to dashes with Apache mod_rewrite

25 March 2007 by Joost de Valk » - 1 Comment

yoast seo

Update: (Aug 4 2007) the stuff below is no longer necessary, all major search engines now treat underscores and dashes exactly the same, as word separators! A year or so back, I was using underscores in my URL’s on this site for spaces, and I decided to switch them to dashes, since several people, including »

Category: Technical SEO

Trailing double forward slashes in URLs in the SERPs…

17 March 2007 by Joost de Valk » - 8 Comments

yoast seo

This query gives a result I hadn’t seen before (image), the same page was indexed with both a single trailing forward slash, which is of course normal, and with a double trailing forward slash… This is of course a duplicate content issue, especially when people link to the double slash one by accident. The fix »

Category: Technical SEO

IP-delivery or cloaking: useful, but do you WANT to use it?

23 February 2007 by Joost de Valk » - 9 Comments

yoast seo

My friend Jaimie Sirovich sent me a chapter of his upcoming techy SEO book. More specifically, he sent me the chapter on cloaking, geo-targeting and IP-delivery. It’s a fun read, and his example scripts are very, very complete and work nicely. Of course you can have all sorts of debates on whether cloaking is a »

Category: Technical SEO

What I’ve learned in the SEM scholarship contest

15 December 2006 by Joost de Valk » - 3 Comments

yoast seo

Man I was cocky when I entered the scholarship contest. I though I’d beat everybody easily. The amounts of traffic that other articles were getting weren’t very impressive, I thought, and I was sure to be able to get much more traffic. After all, I knew from experience what a few blog posts and news »

Category: Technical SEO

Why PageRank says nothing about rankings

16 October 2006 by Joost de Valk » - 15 Comments

wordpress plugins

Sometimes you’ll get clients who say “my PageRank is x, yet I don’t get any visitors from Google”?. Understandable, I think. If you were graded 6 out of 10, by the biggest search engine out there, it’s only fair to expect some traffic, or isn’t it?

Category: Technical SEO

Which links hurt and which don’t?

2 October 2006 by Joost de Valk » - 2 Comments

wordpress plugins

Links are very important for your site, even when you’re not looking at a site like an SEO would. One of the hot topics among SEO’s is whether links can hurt you as well. I’ve collected some recent threads at forums and some answers from the guys who are “in the know”, like Adam Lasnik »

Category: Technical SEO
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Getting Google’s last visit date from the Google API

22 September 2006 by Joost de Valk »

wordpress plugins

When Vanessa Fox over at the Webmaster Central Blog said they would update the “retrieved on” date even when a page hadn’t changed, it suddenly became very cool info. This means you can see when a URL was last spidered, even if you don’t have a Sitemaps account for the domain. This triggered me to »

Category: Technical SEO
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