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xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Yoast &#187; Online Marketing</title> <atom:link href="http://yoast.com/cat/online-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://yoast.com</link> <description>Tweaking Websites</description> <lastBuildDate>Thu, 09 Feb 2012 13:22:13 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.4-alpha-19827</generator> <image><title>Yoast</title> <url>http://yoast.com/wp-content/themes/yoast-v2/images/yoast-logo-rss.png</url><link>http://yoast.com</link> <width>144</width> <height>103</height> <description>Tweaking Websites</description> </image><xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Lowering the Price for Site Analyses</title><link>http://yoast.com/site-analyses-now-495/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=site-analyses-now-495</link> <comments>http://yoast.com/site-analyses-now-495/#comments</comments> <pubDate>Thu, 20 Oct 2011 09:22:13 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Usability]]></category><guid
isPermaLink="false">http://yoast.com/?p=15129</guid> <description><![CDATA[<p>I've made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I've significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis, [...]</p><p><a
href="http://yoast.com/site-analyses-now-495/">Lowering the Price for Site Analyses</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-full wp-image-15133" title="computer-analysis" src="http://cdn.yoast.com/wp-content/uploads/2011/10/computer-analysis-e1319102121533.jpg" alt="" width="200" height="200" />I've made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I've significantly lowered the rates of my <a
title="Website Review" href="http://yoast.com/hire-me/website-review/">website review</a> this morning, going from €750 to €495.</p><p>Why I made this change? Simple: I wanted the site analysis, which is a report on how to improve your site in key areas such as SEO to Usability to Site Speed &amp; more, to be more easily accessible to more people. I know that I'm a reasonably expensive consultant, yet I love helping people improve their websites. This service is aimed at exactly that and with this new price point I think it's something that most SMBs should be able to afford.</p><p>To be able to get to that lower price, I've been working on the system by which I create site analyses over the past weeks. I used to do them all by myself, but since I sell several of these a week now, sometimes even several a day, I can't keep doing that. I also noticed that I was telling the same things an awful lot, people tend to make the same "mistakes" all the time.</p><h2>Getting some help</h2><p><img
class="alignright  wp-image-15131" title="michiel-heijmans" src="http://cdn2.yoast.com/wp-content/uploads/2011/10/michiel-heijmans.jpg" alt="" width="160" height="160" />The conclusion was simple, I needed to outsource the "simpler bits" to someone who has a bit more time on his hands and only do the hard bits myself. Now, the simpler bits aren't all that simple, to be honest, which is why it took me a while to find someone who wanted to do those <em>and</em> had the capabilities needed to do it. I found that person in <a
href="http://www.studiofoppe.nl/english/">Michiel Heijmans</a>, who, incidentally, lives in the same town as I do here in the Netherlands.</p><p>He was one of the very first bloggers in the Netherlands, starting his first blog in 2001, and has been in the online industry ever since. He co-founded <a
href="http://aboutblank.nl/">about:blank</a>, a famous Dutch e-zine about blogs &amp; social media. Michiel knows an awful lot about <em>all</em> aspects of websites, from conversion to usability and more. On the last few reviews we've been working together and I noticed that because the two of us look at each site now, we actually give <em>more</em> feedback instead of less. And now we do that for a lower price.</p><h2>Actionable Results</h2><p>While the feedback I got for my site analyses has always been good, one of the remarks I got from people is "you've suggested so much, where do I start?". I fully understand that, the report needed to be more actionable, this is why all site analyses from now on will contain a to do list, ordered by a priority from 1 (high) to low (5).</p><p>At €495, which is currently less than $680, the cost of the analysis is far far lower than the value it represents in turn-over and profit. If you want my feedback on your site, because you're stuck in improving it, or haven't even started yet and want to know where to begin, you should <strong><a
title="Website Review" href="http://yoast.com/hire-me/website-review/">order a website review right now</a></strong>!</p><p><a
href="http://yoast.com/site-analyses-now-495/">Lowering the Price for Site Analyses</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/site-analyses-now-495/feed/</wfw:commentRss> <slash:comments>29</slash:comments> <media:thumbnail url="http://cdn2.yoast.com/wp-content/uploads/2011/10/computer-analysis-125x125.jpg" /> <media:content url="http://cdn.yoast.com/wp-content/uploads/2011/10/computer-analysis-e1319102121533.jpg" medium="image"> <media:title type="html">Site Analysis</media:title> <media:thumbnail url="http://cdn2.yoast.com/wp-content/uploads/2011/10/computer-analysis-125x125.jpg" /> </media:content> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2011/10/michiel-heijmans.jpg" medium="image"> <media:title type="html">michiel-heijmans</media:title> <media:thumbnail url="http://cdn2.yoast.com/wp-content/uploads/2011/10/michiel-heijmans-125x125.jpg" /> </media:content> </item> <item><title>Are ads preventing your posts from being shared?</title><link>http://yoast.com/ads-social-sharing/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ads-social-sharing</link> <comments>http://yoast.com/ads-social-sharing/#comments</comments> <pubDate>Mon, 05 Sep 2011 12:16:24 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Twitter]]></category><guid
isPermaLink="false">http://yoast.com/?p=8357</guid> <description><![CDATA[<p>I like sharing links on Twitter, I've been trying to find a good way of doing that without overloading people, and think I've found the solution in Buffer App, which allows me to buffer my tweets. As a result of that, I'm tweeting a lot more links. What I find though, is that I'm reading [...]</p><p><a
href="http://yoast.com/ads-social-sharing/">Are ads preventing your posts from being shared?</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>I like sharing links on Twitter, I've been trying to find a good way of doing that without overloading people, and think I've found the solution in <a
href="http://bufferapp.com/r/b7de5">Buffer App</a>, which allows me to buffer my tweets. As a result of that, I'm tweeting a lot more links. What I find though, is that I'm reading a lot of articles that I like, but which I wouldn't want to share, not because of the content, but because they're so surrounded by links.</p><p>A good example is <a
href="http://www.makeuseof.com/tag/2-firefox-addons-show-invisible-web/">this post</a> by Ann Smarty on the MakeUseOf blog. It's a good post that could have pointed many readers at 2 nice addons, but I'm hesitant to share it, because of the ridiculous ads. I don't like in-content ads, but I can live with one of them. Having 3 of them though, 1 annoyingly situated just below the title so I had to search for the intro, is just too much and bordering on the plain spammy.</p><p>So, when you're adding ads to your site, consider this: they might make me money, but do they prevent me from making more money? If so, don't add those ads!</p><p><a
href="http://yoast.com/ads-social-sharing/">Are ads preventing your posts from being shared?</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/ads-social-sharing/feed/</wfw:commentRss> <slash:comments>13</slash:comments> </item> <item><title>Daily deals site for web professionals &#8211; Mighty Deals</title><link>http://yoast.com/mighty-daily-deals/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mighty-daily-deals</link> <comments>http://yoast.com/mighty-daily-deals/#comments</comments> <pubDate>Mon, 11 Jul 2011 20:54:38 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Sponsored Reviews]]></category><guid
isPermaLink="false">http://yoast.com/?p=6224</guid> <description><![CDATA[<p>This is a sponsored review. With more daily deals sites than you can shake a stick at, one has to come up with some pretty good stuff if I'm not going to be bored as hell and click away immediately, even when they order a sponsored review. I'm pretty darn busy and daily deals sites only cause [...]</p><p><a
href="http://yoast.com/mighty-daily-deals/">Daily deals site for web professionals &#8211; Mighty Deals</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
class="alignright size-full wp-image-6225" title="Mighty Deals Logo" src="http://cdn2.yoast.com/wp-content/uploads/2011/07/mightydeals-logo.png" alt="Mighty Deals Logo" width="200" height="87" />This is a <a
href="http://yoast.com/advertise-here/#sponsoredreviews"><em>sponsored review</em></a>. With more daily deals sites than you can shake a stick at, one has to come up with some pretty good stuff if I'm not going to be bored as hell and click away immediately, even when they order a sponsored review. I'm pretty darn busy and daily deals sites only cause distractions, right?</p><p>Wrong. This site offers (and has offered) several products I myself find highly useful, so my attention was caught. You see, while some of you might forget this at times, I'm still Dutch. Which means I'm cheap, in a good way. I like hunting for deals. I like getting things "on the cheap". In fact, a lot of my consulting work is for eBay, you could almost say I sort of specialize in cheap. Except for those of you who know my consulting rates. Ah well, let's stop digging a hole for myself by trying to be smarter than <a
href="http://www.outspokenmedia.com">Lisa Barone</a> and start talking about those daily deals.</p><p>So, in comes Mighty Deals. It works as one expects from a daily deals site, sign up, get emails, see if it's interesting, delete 99% of the time. Well, 80% of the time in this case if you're anything like me. Just check some of their <a
href="http://mightydeals.com/all_deals" rel="nofollow">current deals</a>. Like <a
href="http://mightydeals.com/deal/smaller.html" rel="nofollow">Smaller</a>, an OS X app to easily minify JS. Not rocket science, but bloody useful and at $10, a steal. <a
href="http://mightydeals.com/deal/picons.html" rel="nofollow">Picons Icons</a>, 500 icons that are not the ever present FamFamFam icons and royalty free, at only $21.</p><p>Or a deal that you've missed already, 3 tests from usertesting.com for $50... Invaluable feedback for $50. I'll subscribe and I'll stay subscribed, and I think you should too. If you're not going to subscribe to this one for the deals, be sure to download <a
href="http://mightydeals.com/deal/webiconset-business.html" rel="nofollow">this freebie</a>, a web icon set "for business". Not the best ever but you'll never know once these things come in useful. There's more <a
href="http://mightydeals.com/free_stuff" rel="nofollow">free stuff</a> like that there.</p><p>This, to me, is what deals site should look like to keep me happy, I hope you agree. If not, be glad that I got paid for this review and go on with your life, I'll snag the deals away myself :)</p><p><a
href="http://yoast.com/mighty-daily-deals/">Daily deals site for web professionals &#8211; Mighty Deals</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/mighty-daily-deals/feed/</wfw:commentRss> <slash:comments>15</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2011/07/mightydeals-logo-125x87.png" /> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2011/07/mightydeals-logo.png" medium="image"> <media:title type="html">Mighty Deals Logo</media:title> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2011/07/mightydeals-logo-125x87.png" /> </media:content> </item> <item><title>Presentations from SAScon</title><link>http://yoast.com/presentations-from-sascon/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=presentations-from-sascon</link> <comments>http://yoast.com/presentations-from-sascon/#comments</comments> <pubDate>Sun, 22 May 2011 06:32:57 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Conferences]]></category> <category><![CDATA[Microformats]]></category> <category><![CDATA[Rich Snippets]]></category> <category><![CDATA[SEO tools]]></category> <category><![CDATA[WordPress Plugins]]></category> <category><![CDATA[WordPress SEO]]></category><guid
isPermaLink="false">http://yoast.com/?p=4225</guid> <description><![CDATA[<p>This thursday and friday was the time for SAScon in Manchester, where I gave 3 formal presentations, I've embedded them here (using an updated SlideShare plugin, more on that in the next post): Feeds &#38; Microformats This panel, together with Richard Baxter of SEOgadget and James Lowery of Latitude, contained some great discussion on how [...]</p><p><a
href="http://yoast.com/presentations-from-sascon/">Presentations from SAScon</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>This thursday and friday was the time for <a
href="http://www.sascon.co.uk/">SAScon</a> in Manchester, where I gave 3 formal presentations, I've embedded them here (using an updated <a
title="SlideShare WordPress plugin" href="http://yoast.com/wordpress/slideshare/">SlideShare plugin</a>, more on that in the next post):</p><h2>Feeds &amp; Microformats</h2><p>This panel, together with Richard Baxter of <a
href="http://seogadget.co.uk/">SEOgadget</a> and James Lowery of <a
href="http://www.latitudegroup.com/">Latitude</a>, contained some great discussion on how to use microformats for <a
title="Google &amp; Microformats: Drive More Traffic" href="http://yoast.com/google-microformats-conversion-rate-optimization-serps/">rich snippets</a> in the Google SERPs. I mostly discussed <a
href="http://yoast.com/implement-hreview-wordpress-theme/">hReview</a> &amp; hReviewAggregate:</p> <iframe
src="http://www.slideshare.net/slideshow/embed_code/8056671" width="580" height="473" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe><br/><br/><h2>Tools, tools &amp; tools</h2><p>Next was a session with my buddy Dixon Jones from Receptional and <a
href="http://www.majesticseo.com/">Majestic SEO</a> (who by the way just launched the <a
href="http://blog.majesticseo.com/development/majestic-million/">Majestic Million</a>) and Ross from <a
href="http://www.adinsight.eu/">Ad Insight</a>, a pretty cool call tracking platform. I discussed 22 free tools that I use regularly:</p> <iframe
src="http://www.slideshare.net/slideshow/embed_code/8056670" width="580" height="473" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe><br/><br/><h2>WordPress SEO</h2><p>The last session of the last day (yeah that's a painful spot) but still a decent turn out of people listening to me and how I think they should optimize their site's structure using categories, tags and custom taxonomies more, and some other geeky stuff:</p> <iframe
src="http://www.slideshare.net/slideshow/embed_code/8056668" width="580" height="473" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe><br/><br/><p><a
href="http://yoast.com/presentations-from-sascon/">Presentations from SAScon</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/presentations-from-sascon/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Fusion Marketing Experience in Brussels</title><link>http://yoast.com/fusion-marketing-experience-in-brussels/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fusion-marketing-experience-in-brussels</link> <comments>http://yoast.com/fusion-marketing-experience-in-brussels/#comments</comments> <pubDate>Thu, 24 Mar 2011 10:56:47 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Conferences]]></category> <category><![CDATA[Interview]]></category><guid
isPermaLink="false">http://yoast.com/?p=3924</guid> <description><![CDATA[<p>Yesterday I gave a presentation about Content Marketing &#038; SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some [...]</p><p><a
href="http://yoast.com/fusion-marketing-experience-in-brussels/">Fusion Marketing Experience in Brussels</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
src="http://cdn.yoast.com/wp-content/uploads/2011/03/fusion-marketing-experience-logo.gif" alt="Fusion Marketing Experience Brussels - Logo" title="Fusion Marketing Experience Brussels - Logo" width="180" height="184" class="alignright size-full wp-image-3925" />Yesterday I gave a presentation about Content Marketing &#038; SEO at the <a
href="http://www.fusionmarketingexperience.com/">Fusion Marketing Experience</a> conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some interviews I did while at the show.</p> <iframe
src="http://www.slideshare.net/slideshow/embed_code/7370257" width="580" height="473" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe><br/><br/><p
/> Bas van den Beld interview Olivier Branchard, aka <a
href="http://twitter.com/thebrandbuilder">The Brand Builder</a>, and myself on <a
href="http://www.stateofsearch.com/do-search-and-social-match-a-talk-with-joost-de-valk-yoast-and-olivier-blanchard-thebrandbuilder/">Search &#038; Social</a>:</p><p><object
width="580" height="351"><param
name="movie" value="http://www.youtube.com/v/Hm-pzHKOBFU?version=3"></param><param
name="allowFullScreen" value="true"></param><param
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src="http://www.youtube.com/v/Hm-pzHKOBFU?version=3" type="application/x-shockwave-flash" width="580" height="351" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><p>And Chris Tompkins from Go Media interviewed me as well:</p><p><object
width="580" height="351"><param
name="movie" value="http://www.youtube.com/v/Dn4701KVKnU?version=3"></param><param
name="allowFullScreen" value="true"></param><param
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src="http://www.youtube.com/v/Dn4701KVKnU?version=3" type="application/x-shockwave-flash" width="580" height="351" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><p><a
href="http://yoast.com/fusion-marketing-experience-in-brussels/">Fusion Marketing Experience in Brussels</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/fusion-marketing-experience-in-brussels/feed/</wfw:commentRss> <slash:comments>15</slash:comments> <media:content url="http://www.youtube-nocookie.com/v/Dn4701KVKnU" duration="376"> <media:player url="http://www.youtube-nocookie.com/v/Dn4701KVKnU" /> <media:title type="html">Fusion Marketing Experience in Brussels &#8226; Yoast</media:title> <media:description type="html">My presentation from the Fusion Marketing Experience and some interviews I did while at the show.</media:description> <media:thumbnail url="http://cdn.yoast.com/wp-content/uploads/2012/01/fusion-marketing-experience-in-brussels-8226-yoast-300x225.jpg" /> <media:keywords>Conferences,Interview</media:keywords> </media:content> <media:thumbnail url="http://cdn.yoast.com/wp-content/uploads/2011/03/fusion-marketing-experience-logo-125x125.gif" /> <media:content url="http://cdn.yoast.com/wp-content/uploads/2011/03/fusion-marketing-experience-logo.gif" medium="image"> <media:title type="html">Fusion Marketing Experience Brussels &#8211; Logo</media:title> <media:thumbnail url="http://cdn.yoast.com/wp-content/uploads/2011/03/fusion-marketing-experience-logo-125x125.gif" /> </media:content> </item> <item><title>The magical wand to better web design performance</title><link>http://yoast.com/web-design-magic-wand/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-design-magic-wand</link> <comments>http://yoast.com/web-design-magic-wand/#comments</comments> <pubDate>Fri, 07 Jan 2011 19:02:43 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category><guid
isPermaLink="false">http://yoast.com/?p=3737</guid> <description><![CDATA[<p>James Chartrand - a friend of mine who does small business web design- and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest [...]</p><p><a
href="http://yoast.com/web-design-magic-wand/">The magical wand to better web design performance</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>James Chartrand - a friend of mine who does <a
href="http://menwithpens.ca/services/website-design-services/">small business web design</a>- and myself were having a chat today about a mutual acquaintance of ours. We were both “done” with him because his site sucks and he keeps complaining he’s getting no clients. The literal quote he gave is the beginning of a guest post I inivited James to write. It’s a rant, but it’s also very, very true in my opinion. We’d love to hear yours in the comments!</p><p><img
class="alignright size-full wp-image-3747" title="magic wand" src="http://cdn.yoast.com/wp-content/uploads/2011/01/magic-wand.jpg" alt="magic wand" width="250" height="166" /></p><blockquote><p>"I know I need a better web design to get more clients... but until I get more clients, it'll have to wait."</p></blockquote><p>I know. It's circular, right? Someone want more clients, and then they say until they get more clients they'll wait to get more clients.</p><p>Let's all say it together: <em>Huh?</em></p><p>It's nonsensical. It's puzzling. It's sadly self-defeating and a little ridiculous too. It's putting the cart before the horse and expecting to get somewhere.</p><p>In fact, saying you want more clients but that you won't take the steps to actually get more clients is exactly the same as saying <em>you don't want more clients.</em></p><p>So if that's the case... what <em>do</em> you want?</p><p>Most people faced with this question sort of stumble around. They mumble they were really looking for some "tweaks" to their poorly-designed site. Or some "ideas" for their terrible usability. Or a few "suggestions" for something that has no hope in hell.</p><p>What these people really mean is, "Could you please hand me the magic wand to sudden profitability and success without my spending a penny?"</p><p>The cold, hard truth is that there is no magic wand. Most business websites out there aren't converting well because they're simply downright ugly and completely ineffective. It isn't the SEO. It isn't the business idea. It isn't the traffic or product or service.</p><p>It's the damned ugly design. And the only magic wand that'll help turn things around is a major overhaul and rebuilding that website from scratch.</p><p>I know a new web design is a big investment, and it takes money. I also know that it's a risk – it's scary to spend money on something that isn't making a penny right now. What if it doesn't work? What if the investment doesn't pay off?</p><p>Here's a thought: What if it does?</p><p>Take a deep breath and give up on that old, cheap, ugly website that isn't making you money. You know it's not working. Why limp along? Put that horse in front of your cart so that you can finally get moving. Hire people who can give you a credible, professional website that <em>gets you results</em>.</p><p>In fact, most web experts refuse to tweak a bad website. They know tweaking is far more expensive than starting over. It's costly. It never ends. It's a money pit that sucks in every bit of available cash. And these people will tell you exactly what's wrong with your website:</p><p>The whole thing.</p><p>So if you've ever thought, "I know I need a better web design... but until I get more clients, it'll have to wait," then think about this:</p><p>If you want more clients, you need a site that's client-worthy. If you want more sales, you need a site that makes people want to give you money. If you want better results, performance and success, you need to invest in creating it.</p><p>And if you want to succeed, you need to stop wishing for a magic wand.</p><p>Image from <a
rel="nofollow" href="http://www.shutterstock.com/">Shutterstock</a>.</p><p><a
href="http://yoast.com/web-design-magic-wand/">The magical wand to better web design performance</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/web-design-magic-wand/feed/</wfw:commentRss> <slash:comments>43</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2011/01/magic-wand-125x125.jpg" /> <media:content url="http://cdn.yoast.com/wp-content/uploads/2011/01/magic-wand.jpg" medium="image"> <media:title type="html">magic wand</media:title> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2011/01/magic-wand-125x125.jpg" /> </media:content> </item> <item><title>Doug Richard&#8217;s mentoring club</title><link>http://yoast.com/doug-richard-mentoring-program/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=doug-richard-mentoring-program</link> <comments>http://yoast.com/doug-richard-mentoring-program/#comments</comments> <pubDate>Fri, 10 Sep 2010 13:55:24 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[SEM]]></category><guid
isPermaLink="false">http://yoast.com/?p=3080</guid> <description><![CDATA[<p>I’m currently at Made in 48 hours lecturing a few hundred people about effective search engine marketing and search engine optimization. The event has been set up by Doug Richard, known to people in the UK as a former Dragon from Dragon's Den and a serial entrepreneur, VC and teacher of small business and startups. Doug has [...]</p><p><a
href="http://yoast.com/doug-richard-mentoring-program/">Doug Richard&#8217;s mentoring club</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>I’m currently at <a
href="http://madein48hours.co.uk">Made in 48 hours</a> lecturing a few hundred people about effective search engine marketing and search engine optimization. The event has been set up by <a
href="http://en.wikipedia.org/wiki/Doug_Richard">Doug Richard</a>, known to people in the UK as a former Dragon from <a
href="http://www.bbc.co.uk/dragonsden/">Dragon's Den</a> and a serial entrepreneur, VC and teacher of small business and startups.</p><p><a
href="http://www.schoolforstartups.co.uk/mentoring-club/"><img
class="alignright size-full wp-image-3081" title="Doug Richard's Mentoring Club" src="http://cdn2.yoast.com/wp-content/uploads/2010/09/mentor_logo.jpg" alt="Doug Richard's Mentoring Club" width="321" height="195" /></a>Doug has just announced <a
href="http://www.schoolforstartups.co.uk/mentoring-club/">Doug Richard's Mentoring Club</a>, which is a project we’ll be working on together to provide expert advice and on going support for Startups and Small Businesses.  We’ll provide practical, pragmatic, effective advice in everything from ecommerce, sales, marketing, web design, raising finance, public relations, social media marketing, SEO, SEM, etc. etc.</p><p>Now, here's the thing: we're launching with just 100 seats . . . so if you want to sign up (for just £ 95 + VAT/month), <a
href="http://www.schoolforstartups.co.uk/mentoring-club">do it <strong>now</strong>!</a></p><h2>A quick overview of what we’ll offer</h2><p>We will deliver new information, resources and support to our Mentoring Club members every week.</p><ul><li>Twice a month we'll offer a Morning Conference over our Live Learning interface which will allow Doug, and other speakers as required, to address selected questions from members of the group in real time.  Group members will also have an opportunity to connect with and support one another during these meetings.</li><li>Twice a month we'll deliver a Podcast that covers issues and questions not addressed in the live session.  The podcast will be authored by Doug and others as required by the topic of their questions.</li><li>Additional support will be provided via email or via an online forum.</li><li>Quarterly, we'll offer a closed conference for our members and selected guests which will focus on one business critical theme like sales, product development, financing, marketing, working with investors, etc.</li><li>We will be offering more benefits over time . . .</li></ul><p>We believe this structure will allow us to meet the needs of our members, and it will allow our members to become sources of support and information for one another.  Entrepreneurs and small business owners can do a great deal to give one another the opportunities that build great enterprises, that is why we're doing this. Now remember, there's only 100 spots, we've already sold a good portion of that to the attendees here, so you should, if you're interested, <a
href="http://www.schoolforstartups.co.uk/mentoring-club/">sign up as fast as soon as you can</a>!</p><p><a
href="http://yoast.com/doug-richard-mentoring-program/">Doug Richard&#8217;s mentoring club</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/doug-richard-mentoring-program/feed/</wfw:commentRss> <slash:comments>9</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2010/09/mentor_logo-125x125.jpg" /> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2010/09/mentor_logo.jpg" medium="image"> <media:title type="html">Doug Richard&#8217;s Mentoring Club</media:title> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2010/09/mentor_logo-125x125.jpg" /> </media:content> </item> <item><title>Just because I suck at PPC doesn&#8217;t mean you have to!</title><link>http://yoast.com/ppc-training-program/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ppc-training-program</link> <comments>http://yoast.com/ppc-training-program/#comments</comments> <pubDate>Mon, 12 Jul 2010 19:16:22 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[PPC]]></category><guid
isPermaLink="false">http://yoast.com/?p=2839</guid> <description><![CDATA[<p>I'll openly admit to not liking PPC. I'll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I [...]</p><p><a
href="http://yoast.com/ppc-training-program/">Just because I suck at PPC doesn&#8217;t mean you have to!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>I'll openly admit to not liking PPC. I'll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I know how to research them, and I know how to use them, but writing ads and maintaining large campaigns isn't my thing. That, and nothing else, is why you'll rarely see me do a post on PPC, or hear me talk about it.</p><p>So quite a while back, I found myself bitching about AdWords again when chatting with Aaron Wall, of SEOBook.com fame. And he "casually" dropped that he was working on <a
href="http://ppcblog.com/">ppcblog.com</a>, and they were starting an <a
href="http://ppcblog.com/online-google-adwords-training/">AdWords training program</a>. I ignored it, as I do most every mention of PPC. Recently however, I've had to dive into PPC a bit to support one of my "original" clients: my mother's <a
href="http://www.mv-gestalttherapie.nl/relatietherapie-nijmegen/">Relatietherapie</a> (relation therapy) practice. She was suffering badly from a few Google organic updates (which has since been fixed), and I wanted to make sure I knew what I needed to know to keep her practice going on AdWords should I need to.</p><p><img
src="http://cdn.yoast.com/wp-content/uploads/2010/07/ppc-training1-300x57.gif" alt="ppc training" title="ppc training" width="300" height="57" class="alignright size-medium wp-image-2846" />I then remembered this AdWords training course Aaron mentioned, and got myself access. It's the smartest thing I've done in a while, I think. I've not learned this much about PPC, ever, and I learned it in an enjoyable and, I must say, pretty easy way. Going from the fundamentals, to keyword research, campaign structure to the Quality Score and just basically <em>everything</em> you need to know about it...</p><p>Anyway, I'm not getting paid for this "ad", nor if any of you sign up. I just wanted to share it with all of you, and make sure you start subscribing to the <a
href="http://ppcblog.com/">PPC Blog</a>. Just see it as my way to make up for the lack of posts about that topic here :)</p><p><a
href="http://yoast.com/ppc-training-program/">Just because I suck at PPC doesn&#8217;t mean you have to!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/ppc-training-program/feed/</wfw:commentRss> <slash:comments>18</slash:comments> <media:thumbnail url="http://cdn.yoast.com/wp-content/uploads/2010/07/ppc-training1-125x92.gif" /> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2010/07/ppc-training1.gif" medium="image"> <media:title type="html">ppc training</media:title> <media:thumbnail url="http://cdn.yoast.com/wp-content/uploads/2010/07/ppc-training1-125x92.gif" /> </media:content> </item> <item><title>Happy Birthday BuySellAds!</title><link>http://yoast.com/happy-birthday-buysellads/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-birthday-buysellads</link> <comments>http://yoast.com/happy-birthday-buysellads/#comments</comments> <pubDate>Fri, 04 Jun 2010 11:57:54 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category><guid
isPermaLink="false">http://yoast.com/?p=2394</guid> <description><![CDATA[<p>I've posted about them before, and will probably be telling everybody I can about them for a while to come: BuySellAds. It's their second birthday today, and they made a pretty darn cool video to celebrate: A very happy "birthday" to Todd and the crew at BuySellAds, thanks for helping me and those other great [...]</p><p><a
href="http://yoast.com/happy-birthday-buysellads/">Happy Birthday BuySellAds!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>I've posted about them before, and will probably be telling everybody I can about them for a while to come: <a
href="http://buysellads.com/">BuySellAds</a>. It's their <a
href="http://blog.buysellads.com/2010/06/you-built-the-hive-now-lets-make-the-honey/">second birthday today</a>, and they made a pretty darn cool video to celebrate:</p><p><a
href="http://yoast.com/happy-birthday-buysellads/"><em>Click here to view the embedded video.</em></a></p><p>A very happy "birthday" to Todd and the crew at BuySellAds, thanks for helping me and those other great sites out there make money so we can continue to serve the community!</p><p><a
href="http://yoast.com/happy-birthday-buysellads/">Happy Birthday BuySellAds!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/happy-birthday-buysellads/feed/</wfw:commentRss> <slash:comments>11</slash:comments> <media:content url="http://www.youtube-nocookie.com/v/uOkzJXNEMd8" duration="180"> <media:player url="http://www.youtube-nocookie.com/v/uOkzJXNEMd8" /> <media:title type="html">Happy Birthday BuySellAds! &#8226; Yoast</media:title> <media:description type="html">I&#039;ve posted about them before, and will probably be telling everybody I can about them for a while to come: BuySellAds. It&#039;s their second birthday today, and they made a pretty darn cool video to celebrate: A very happy &#34;birthday&#34; to Todd and the crew at BuySellAds, thanks for helping me and those o</media:description> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2012/01/happy-birthday-buysellads-8226-yoast-300x225.jpg" /> <media:keywords>Online Marketing</media:keywords> </media:content> </item> <item><title>Facebook &amp; (the lack of) Privacy</title><link>http://yoast.com/facebook-privacy/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-privacy</link> <comments>http://yoast.com/facebook-privacy/#comments</comments> <pubDate>Fri, 14 May 2010 13:20:11 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Facebook]]></category><guid
isPermaLink="false">http://yoast.com/?p=2288</guid> <description><![CDATA[<p>Two weeks back, while speaking at SAScon, I said in a panel there that "Facebook is the scariest shit I've seen in years", related to their latest updates. I also said it was a lawsuit waiting to happen, coming from the European Union. I was right. Well, not entirely, it's not a lawsuit yet. I [...]</p><p><a
href="http://yoast.com/facebook-privacy/">Facebook &#038; (the lack of) Privacy</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
src="http://cdn.yoast.com/wp-content/uploads/2010/10/facebook-logo.png" alt="Facebook logo" title="Facebook logo" width="256" height="256" class="alignright size-full wp-image-3444" />Two weeks back, while speaking at <a
href="http://www.sascon.co.uk/">SAScon</a>, I said in a panel there that "Facebook is the scariest shit I've seen in years", related to their latest updates. I also said it was a lawsuit waiting to happen, coming from the European Union. <a
href="http://www.zdnet.co.uk/news/security-management/2010/05/13/facebook-privacy-tweaks-are-unacceptable-says-eu-40088929/">I was right</a>. Well, not entirely, it's not a lawsuit yet. I referred to a blog post on State of Search by my buddy Bas about <a
href="http://www.stateofsearch.com/privacy-do-we-really-care-what-facebook-and-google-are-doing/">Privacy, Facebook &amp; Google</a>. He made a very good analogy to real life:</p><blockquote><p>Imagine this: you are buying a bread in the supermarket which has discount passes. That means they know what you bought. You payed with your bank card, so the bank now knows where you spent your money. Meanwhile you get gas outside of the supermarket so the bank now knows you came with the car, bought the bread and had gas. The gas station also knows which kind of gas and the fact that you decided to buy that candy-bar which was staring at you next to the counter. All bits of information which are separately not that important. But now here’s one company which allows you to say whether or not you liked the services. In return, they store every bit of information, so the bread, the candybar, the gas, all of it. And then they sell, or give away, that data to a third party, lets say a gym.</p></blockquote><p>I guess now you get why it scares me? Luckily, the <a
href="http://ec.europa.eu/justice_home/fsj/privacy/workinggroup/index_en.htm">Article 29 Data Protection Working Party</a> (*cough* nice name *cough*) said in <a
href="http://ec.europa.eu/justice_home/fsj/privacy/news/docs/pr_12_05_10_en.pdf">their letter</a>:</p><blockquote><p>Social networks needed to have a default setting in which access to profile information and information about users' connections were "limited to self-selected contacts".</p></blockquote><p>There's no word not to be misunderstood there, and I fully agree. Especially in the light of <a
href="http://eu.techcrunch.com/2010/05/14/your-public-facebook-status-updates-now-publicly-searchable-outside-facebook/">recent developments</a>, allowing people to search for updates from outside Facebook. Weird thing is, I actually only started to use Facebook a bit better <a
href="http://yoast.com/yoast-facebook/">a couple of weeks back</a>, on the day of the F8 developer conference where they announced these changes. I see the possibilities for marketing on &amp; with Facebook a bit better now, and understand the power it has for advertisers. Those advertisers get that as well, it turns out, <a
href="http://www.businessinsider.com/facebook-sells-more-display-ads-than-any-other-web-publisher-2010-5">comScore says</a> Facebook served up 176.3 billion ads to U.S. customers in Q1, being 16.2% of the market.</p><p>So I hope they get this fixed. I don't want to do away with Facebook, not just yet, I do want them to change their way of thinking about and dealing with privacy though, and not just now, but for all eternity.</p><p><a
href="http://yoast.com/facebook-privacy/">Facebook &#038; (the lack of) Privacy</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/facebook-privacy/feed/</wfw:commentRss> <slash:comments>50</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2010/10/facebook-logo-125x125.png" /> <media:content url="http://cdn.yoast.com/wp-content/uploads/2010/10/facebook-logo.png" medium="image"> <media:title type="html">Facebook logo</media:title> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2010/10/facebook-logo-125x125.png" /> </media:content> </item> <item><title>The Yoast.com Reader Survey: help us improve!</title><link>http://yoast.com/yoast-reader-survey/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=yoast-reader-survey</link> <comments>http://yoast.com/yoast-reader-survey/#comments</comments> <pubDate>Tue, 02 Mar 2010 23:12:44 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category><guid
isPermaLink="false">http://yoast.com/?p=2149</guid> <description><![CDATA[<p>We blog about optimizing your website all the time here at Yoast, and we usually give you tips and tricks you can implement straight away on how to do that. Now it's time that we improve what we do, here at Yoast.com. So it's time for a short survey, I'd be very grateful if you [...]</p><p><a
href="http://yoast.com/yoast-reader-survey/">The Yoast.com Reader Survey: help us improve!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>We blog about optimizing <em>your</em> website all the time here at Yoast, and we usually give you tips and tricks you can implement straight away on how to do that. Now it's time that we improve what <em>we</em> do, here at Yoast.com. So it's time for a short survey, I'd be very grateful if you could <a
href="https://spreadsheets.google.com/viewform?formkey=dHJ0blFPUFZmMVdpSlRjb0FoTnZIYlE6MA">go here and fill it out for us</a>!</p><p><a
href="http://yoast.com/yoast-reader-survey/">The Yoast.com Reader Survey: help us improve!</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/yoast-reader-survey/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>Design for Conversion</title><link>http://yoast.com/design-for-conversion/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=design-for-conversion</link> <comments>http://yoast.com/design-for-conversion/#comments</comments> <pubDate>Mon, 25 May 2009 20:08:57 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Conferences]]></category> <category><![CDATA[OrangeValley]]></category><guid
isPermaLink="false">http://yoast.com/design-for-conversion/</guid> <description><![CDATA[<p>In these times where everybody is low on cash, it's very important to make those new visitors convert. Conversion rate optimization is thus one of those markets that grow very rapidly, and it happens to be the market we're in the center of with OrangeValley here in Holland. But you can learn a lot about [...]</p><p><a
href="http://yoast.com/design-for-conversion/">Design for Conversion</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p> <a
href="javascript:document.location('http://designforconversion.nl/');"><img
class="alignright" src="http://designforconversion.nl/images/logo.gif" height="104" align="left" width="306" /></a>In these times where everybody is low on cash, it's very important to make those new visitors convert. Conversion rate optimization is thus one of those markets that grow <em>very</em> rapidly, and it happens to be the market we're in the center of with OrangeValley here in Holland. But you can learn a lot about conversion rate optimization in just one day soon, on this awesome conference, called <a
href="http://designforconversion.nl/">Design For Conversion</a>.</p><p>It's rare that we get these types of conferences in Holland, that are of world class quality. This is one of them. My buddy Karl Blanks of Conversion Rate Experts is one of the keynotes, but the other ones are not in <em>any</em> way less interesting. What to think of Hannah Donovan, the creative director of Last.fm?</p><p>There are more, go to the site to read all about it. <strong>But:</strong> don't forget this: when you <a
href="http://designforconversion.nl/pages/contact.php?page_id=9">register</a>, you are allowed to set the "Chi Member" button to "yes", just because you're a reader of Yoast.com, which will save you € 25,- on the already quite low registration price of € 250. I hope to see you there!</p><p><a
href="http://yoast.com/design-for-conversion/">Design for Conversion</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/design-for-conversion/feed/</wfw:commentRss> <slash:comments>10</slash:comments> <media:thumbnail url="http://designforconversion.nl/images/logo.gif" /> <media:content url="http://designforconversion.nl/images/logo.gif" medium="image" /> </item> <item><title>Want to work at OrangeValley?</title><link>http://yoast.com/orangevalley-jobs/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=orangevalley-jobs</link> <comments>http://yoast.com/orangevalley-jobs/#comments</comments> <pubDate>Wed, 11 Feb 2009 07:30:31 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[OrangeValley]]></category><guid
isPermaLink="false">http://yoast.com/?p=1389</guid> <description><![CDATA[<p>We're doing well, at OrangeValley, so much so, that we've decided to expand our team with not one or two, but three (3!) new consultants. Are you going to be that consultant? The vacancies are listed here, in Dutch. Please pass it on to any of your friends who might find it interesting!</p><p><a
href="http://yoast.com/orangevalley-jobs/">Want to work at OrangeValley?</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
src="http://cdn3.yoast.com/wp-content/uploads/2009/02/ov-logo-200x150.jpg" alt="orangevalley" class="alignright" width="200" height="150" />We're doing well, at OrangeValley, so much so, that we've decided to expand our team with not one or two, but three (3!) new consultants. Are you going to be that consultant?</p><p>The vacancies are listed <a
href="http://www.orangevalley.nl/nieuws/gezocht-online-rendement-experts/">here</a>, in Dutch. Please pass it on to any of your friends who might find it interesting!</p><p><a
href="http://yoast.com/orangevalley-jobs/">Want to work at OrangeValley?</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/orangevalley-jobs/feed/</wfw:commentRss> <slash:comments>6</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2009/02/ov-logo-200x150.jpg" /> <media:content url="http://cdn3.yoast.com/wp-content/uploads/2009/02/ov-logo-200x150.jpg" medium="image"> <media:title type="html">orangevalley</media:title> </media:content> </item> <item><title>A4U RoadShow Amsterdam</title><link>http://yoast.com/a4u-roadshow-amsterdam/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a4u-roadshow-amsterdam</link> <comments>http://yoast.com/a4u-roadshow-amsterdam/#comments</comments> <pubDate>Fri, 06 Feb 2009 14:14:34 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[A4UExpo]]></category> <category><![CDATA[Conferences]]></category><guid
isPermaLink="false">http://yoast.com/?p=1378</guid> <description><![CDATA[<p>Upcoming March 4th there will be an A4U Roadshow event in Amsterdam. A great place to meet and network with the A4U crew, and other people interested in online and especially affiliate marketing! Registration is free, so register now! I'll be there, so let me know in the comments when you're coming too and we [...]</p><p><a
href="http://yoast.com/a4u-roadshow-amsterdam/">A4U RoadShow Amsterdam</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
src="https://www.a4uexpo.com/media/img/badges/roadshows/200/amsterdam.gif" class="alignright"/>Upcoming March 4th there will be an <a
href="http://www.a4uexpo.com/europe/roadshows/">A4U Roadshow event</a> in Amsterdam. A great place to meet and network with the A4U crew, and other people interested in online and especially affiliate marketing!</p><p>Registration is free, so <a
href="http://www.a4uexpo.com/europe/roadshows/#reg">register now</a>! I'll be there, so let me know in the comments when you're coming too and we can meet up!</p><p><a
href="http://yoast.com/a4u-roadshow-amsterdam/">A4U RoadShow Amsterdam</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/a4u-roadshow-amsterdam/feed/</wfw:commentRss> <slash:comments>4</slash:comments> <media:thumbnail url="http://yoast.com//www.a4uexpo.com/media/img/badges/roadshows/200/amsterdam.gif" /> <media:content url="http://yoast.com//www.a4uexpo.com/media/img/badges/roadshows/200/amsterdam.gif" medium="image" /> </item> <item><title>Interview with Todd Garland of BuySellAds</title><link>http://yoast.com/todd-garland-buysellads/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=todd-garland-buysellads</link> <comments>http://yoast.com/todd-garland-buysellads/#comments</comments> <pubDate>Fri, 30 Jan 2009 12:01:11 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Interview]]></category><guid
isPermaLink="false">http://yoast.com/?p=1356</guid> <description><![CDATA[<p>I've recently switched from selling my ads directly to having BuySellAds take care of it, and it's been an absolutely awesome experience. As a result of that experience, I do not agree with Chris Brogan yet that advertising is completely broken, but it does need a good level of reinvention. So, to introduce you to [...]</p><p><a
href="http://yoast.com/todd-garland-buysellads/">Interview with Todd Garland of BuySellAds</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p><img
class="alignright" src="http://cdn2.yoast.com/wp-content/uploads/2009/01/buysellads.gif" alt="BuySellAds" width="200" height="45" style="margin: 0 0 10px 10px;" />I've recently switched from selling my ads directly to having BuySellAds take care of it, and it's been an absolutely awesome experience. As a result of that experience, I do not agree with Chris Brogan yet that <a
href="http://www.chrisbrogan.com/if-we-agree-advertising-is-broken/">advertising is completely broken</a>, but it does need a good level of reinvention.</p><p>So, to introduce you to the company and to Todd Garland, who runs the company, has been kind enough to answer a series of questions for me. If you've got advertising on your blog and it's either taking up too much time or you're not selling enough, you might want to give them a try! But don't do that before you read on and see how incredibly passionate and smart Todd is about all of this.</p><p><em>Hi Todd, could you introduce yourself and buysellads.com to the readers of yoast.com?</em></p><p>Sure thing, my name is Todd Garland, I live in Boston, MA with my lovely wife and smelly dog and I run BuySellAds.com.  BuySellAds.com is a self-funded startup (so far) advertising network targeting the design and development community.  We've been around now for almost a year and we are doing very well.  Selling a ton of ads, helping publishers make money, and helping advertisers create killer campaigns to target the web design and development niche.  I'm young, 27, and have been building websites for what seems like forever now (10 years) and was most recently employed at another hot startup, <a
href="http://www.hubspot.com">HubSpot</a> where I was their designer/front-end engineer/SEO guru (one of many SEO guru's in the company I might add).</p><p><em>Why did you start BuySellAds.com?</em></p><p>I started BuySellAds.com because I was frustrated.  I was operating two<br
/> hobby websites (<a
href="http://csselite.com">csselite.com</a> and <a
href="http://13styles.com">13styles.com</a>) and selling ads directly to advertisers.  I also bought ads to help promote and grow those sites too -so I was solving a frustration that I experience both as an advertiser and a publisher.  None of the well known ad networks could solve my problem... they are a pain to deal with, they don't give publishers enough control, and they take too high of a commission.</p><p><em>You've won me over as a publisher for BuySellAds by providing me with excellent service, and allowing me to do the transition with old advertisers on my own pace. Is that something you try to do for everyone?</em></p><p>Well, yes, everyone gets great service - regardless of how big/small the<br
/> publishers/advertiser is.  Great service is something none of the other ad networks had (in my experience). It is important to me and I want people to feel like they're getting that great service every time they have a question or need a hand.  In terms of helping with transitions, of course... we have transitioned many blogs over to our system who are already selling ads direct and I can proudly say that it's happened seamlessly every time.</p><p><em>What is, in your opinion, your added value to advertisers?</em></p><ol><li>Our system is very simple.  Fixed 30-day rates on a subscription basis. No other ad network does this, and I can't figure out why - it just makes sense.</li><li>They can trust us.  We always do what is right and we're very reliable. When you buy direct from publishers who are not in a network you never know what you will get.</li><li>You can manage all of your ads in one central location.  Many of our<br
/> advertisers previously had to manage these ad buys individually, site by<br
/> site, publisher by publisher.  This was very time consuming.  It's now very efficient.  You don't have to contact anyone, you don't have to go back and forth on pricing, size, payment, etc. - it's all here in one place and when you are ready to pull the trigger it's done, the<br
/> ads go live, that's it.</li><li>You no longer need to "discover" new placements.  New sites that are<br
/> worth advertising on are always coming into the marketplace and we're always recruiting new publishers.  We keep our eyes out for advertisers and make <strong>good</strong> recommendations to them all the time.</li><li>We know our inventory.  Too often advertisers are stuck dealing with<br
/> people who have no clue where they should be advertising.  We know our<br
/> inventory very well and make honest recommendations vs. just trying to spend their money.</li></ol><p><em>And to publishers?</em></p><ol><li>Automated.  They don't need to waste their time dealing with advertisers, remembering when to put up and take down ads, figure out how to get paid, etc.  You install the ad code and you're up and running - it takes only a few minutes to get setup.</li><li>We don't get in the way.  Our ad code is unobtrusive, flexible, and we don't plaster our brand all over your site like the other networks.  We just blend in nicely - I bet visitors to your site didn't even notice a change when you switched over to BuySellAds.com.</li><li>We help you find advertisers.  Like I said above, we know our inventory, and when an advertiser comes to us or when we seek out great advertisers we know exactly where their ads should be in our network.  We are always sending out proposals, making recommendations, etc.  Publishers in this niche NOT in our inventory are missing out these days.  You, Joost, went from 4-8 advertisers in how many weeks?  A couple I believe... ;) <em>3 weeks indeed, quite an achievement</em></li><li>You can trust us.  We do what is right and we're always willing to help and give advice on pricing, placement, etc.</li><li>Highest payouts of any ad network on the planet.  We pay out at 75%,<br
/> which is unheard of and includes credit card processing fees (usually up to 5%), publisher payment fees, ad serving fees, support for the publisher and their advertisers, etc.</li></ol><p><em>How is the online ad market doing at the moment, is it suffering from the recession?</em></p><p>Well, I think we're different.  All of the ad networks you see that are<br
/> struggling right now are struggling for two main reasons:</p><ol><li>They rely on targeting to produce results and their targeting is awful.</li><li>Their prices are inflated and they have been robbing clueless advertisersfor a long time and now it is catching up with them.</li></ol><p>BuySellAds.com is very different.  We don't do any targeting, the advertisers do this themselves by self-selecting the placements they wish to buy.  Our prices are good - they're not inflated or anything, they make sense and are cost effective.</p><p><em>My best take away from all of this? Even in a market that might be shrinking, those who provide excellent service and a good added value will always prevail.</em></p><p><a
href="http://yoast.com/todd-garland-buysellads/">Interview with Todd Garland of BuySellAds</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/todd-garland-buysellads/feed/</wfw:commentRss> <slash:comments>20</slash:comments> <media:thumbnail url="http://cdn2.yoast.com/wp-content/uploads/2009/01/buysellads.gif" /> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2009/01/buysellads.gif" medium="image"> <media:title type="html">BuySellAds</media:title> </media:content> </item> <item><title>Tweetbacks for WordPress</title><link>http://yoast.com/tweetbacks-wordpress/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweetbacks-wordpress</link> <comments>http://yoast.com/tweetbacks-wordpress/#comments</comments> <pubDate>Fri, 09 Jan 2009 11:58:14 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[WordPress]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[WordPress Plugins]]></category><guid
isPermaLink="false">http://yoast.com/?p=1324</guid> <description><![CDATA[<p>For those who you who've been following me on Twitter (if you don't, it's about time, I'm @jdevalk!), the fact that I was working on a Tweetbacks plugin for WordPress is no news. We've just officially made the announcement on SmashingMagazine, so go read how to implement it there and install Tweetbacks for WordPress on [...]</p><p><a
href="http://yoast.com/tweetbacks-wordpress/">Tweetbacks for WordPress</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>For those who you who've been following me on Twitter (if you don't, it's about time, I'm <a
href="http://twitter.com/jdevalk">@jdevalk</a>!), the fact that I was working on a Tweetbacks plugin for WordPress is no news. We've just officially <a
href="http://www.smashingmagazine.com/2009/01/09/tweetbacks-plugin-for-wordpress/">made the announcement</a> on SmashingMagazine, so <a
href="http://www.smashingmagazine.com/2009/01/09/tweetbacks-plugin-for-wordpress/">go read</a> how to implement it there and install <a
href="http://yoast.com/wordpress/tweetbacks/">Tweetbacks for WordPress</a> on your blog!</p><p><a
href="http://yoast.com/tweetbacks-wordpress/">Tweetbacks for WordPress</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/tweetbacks-wordpress/feed/</wfw:commentRss> <slash:comments>45</slash:comments> </item> <item><title>Your homepage: your blogs showcase</title><link>http://yoast.com/homepage-showcase/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=homepage-showcase</link> <comments>http://yoast.com/homepage-showcase/#comments</comments> <pubDate>Thu, 06 Nov 2008 10:18:47 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Blogging]]></category><guid
isPermaLink="false">http://yoast.com/?p=1278</guid> <description><![CDATA[<p>When you get to a blog you've never visited before, through a search, a listing on a social network site or a link on another blog, what kind of page do you land up on? Usually, it'll be an article page. You'll read the article, and decide, based on that article and the other info [...]</p><p><a
href="http://yoast.com/homepage-showcase/">Your homepage: your blogs showcase</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>When you get to a blog you've never visited before, through a search, a listing on a social network site or a link on another blog, what kind of page do you land up on? Usually, it'll be an article page. You'll read the article, and decide, based on that article and the other info and look &#038; feel offered to you on that page, whether you'll go on through the site or not.</p><p>If you decide to go on, you'll either go directly to another article, or you'll most probably hit one of two links: the blogs about page, or its homepage. This time, you pick the homepage. If the site you're visiting has a "default" theme, you'll see a listing of the last 10 posts and the same sidebar you already saw on the article you just read. That's it.</p><p>Isn't that a blatant misuse of the trust you've just given that site? Wouldn't it be way more appropriate if the site showed you the very best content it can offer you, and gave you a sample of what kind of content you can find on it?</p><p>That is your homepage! It's a showcase of your blog. Whether people went to it because they heard from someone "you should go to *****.com, it's cool" or because they've just read an article and want to learn more about your site, that page is probably your best chance of getting a new subscriber.</p><p>So what <em>should</em> be on your homepage? This is the bare minimum I'd say:</p><ul><li>An about text about yourself / about text about the blog.</li><li>A big call to action, the action being subscribing, either through email or RSS.</li><li>A listing of your latest posts.</li><li>Your "taxonomies", either your category structure, your tag structure or both.</li></ul><p>After that it's all about personal preferences. I like to show off some of my best content by having featured posts and plugins, and of course I show off my <a
href="http://twitter.com/jdevalk">Twitter</a>.</p><p>So, how does your blogs homepage do on these criteria? What  would you do differently?</p><p><a
href="http://yoast.com/homepage-showcase/">Your homepage: your blogs showcase</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/homepage-showcase/feed/</wfw:commentRss> <slash:comments>27</slash:comments> </item> <item><title>Useful Link Roundup</title><link>http://yoast.com/links-21-10/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=links-21-10</link> <comments>http://yoast.com/links-21-10/#comments</comments> <pubDate>Tue, 21 Oct 2008 18:57:50 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Conversion Rate Optimization]]></category><guid
isPermaLink="false">http://yoast.com/?p=1266</guid> <description><![CDATA[<p>I've been awfully busy the last few days, but still a few interesting things came flying by: My buddies at Conversion Rate Experts released an article on their blog today which really rocks: Understanding your visitors. Bloglines apparently fixed their "Crawler problem", according to their news page, and that boosted the RSS readership for this [...]</p><p><a
href="http://yoast.com/links-21-10/">Useful Link Roundup</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>I've been awfully busy the last few days, but still a few interesting things came flying by:</p><ul><li>My buddies at Conversion Rate Experts released an article on their blog today which really rocks: <a
href="http://www.conversion-rate-experts.com/articles/understanding-your-visitors/">Understanding your visitors</a>.</li><li>Bloglines apparently fixed their "Crawler problem", according to their <a
href="http://www.bloglines.com/about/news">news page</a>, and that boosted the RSS readership for this site from 4,000 something to 4,637!</li><li>I'll be on <a
href="http://www.bnr.nl/nieuws/home/">Dutch Business News Radio</a> this thursday, talking about the online marketing methods used in the American elections. For you Dutchies: read <a
href="http://eeuw.blogspot.com/2008/10/campagnevoeren-via-internet.html">more about the show here</a>.</li><li>Bryan Eisenberg did a great round up of <a
href="http://www.grokdotcom.com/2008/10/16/google_analytics_hacks/">Google Analytics plugins, hacks &#038; tricks</a>.</li><li>Aaron did an <a
href="http://www.seobook.com/seomoz-linkscape">incredibly thorough roundup</a> of all the issues around SEOmoz's <a
href="http://www.seomoz.org/linkscape">Linkscape</a>, and gives an incredible load of advice in the process.</li></ul><p>Btw, check out this screenshot I made of Google Analytics with the first tool mentioned in the <a
href="http://www.grokdotcom.com/2008/10/16/google_analytics_hacks/">article on grokdotcom</a>: the <a
href="http://blog.vkistudios.com/index.cfm/2008/10/6/Social-Media-Metrics-Greasemonkey-Plugin-For-Google-Analytics">Social Media Metrics Greasemonkey Plugin For Google Analytics</a>.</p><p><img
src="http://cdn3.yoast.com/wp-content/uploads/2008/10/ga-social.png" alt="ga-social.png" class="aligncenter" width="356" height="555" /></p><p><a
href="http://yoast.com/links-21-10/">Useful Link Roundup</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/links-21-10/feed/</wfw:commentRss> <slash:comments>6</slash:comments> <media:thumbnail url="http://cdn3.yoast.com/wp-content/uploads/2008/10/ga-social.png" /> <media:content url="http://cdn3.yoast.com/wp-content/uploads/2008/10/ga-social.png" medium="image"> <media:title type="html">ga-social.png</media:title> </media:content> </item> <item><title>More conversions on a lower budget</title><link>http://yoast.com/more-conversions-lower-budget/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=more-conversions-lower-budget</link> <comments>http://yoast.com/more-conversions-lower-budget/#comments</comments> <pubDate>Tue, 21 Oct 2008 13:00:18 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Conversion Rate Optimization]]></category> <category><![CDATA[Usability]]></category><guid
isPermaLink="false">http://yoast.com/?p=1265</guid> <description><![CDATA[<p>As you know I've recently started working at OrangeValley, for which we've just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we've got room for clients. "Us" is a group of highly experienced web marketing consultants. Some of you, [...]</p><p><a
href="http://yoast.com/more-conversions-lower-budget/">More conversions on a lower budget</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>As you know I've recently started working at OrangeValley, for which we've just launched the <a
href="http://www.orangevalley.nl/">new site</a> (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we've got room for clients.</p><p>"Us" is a group of highly experienced web marketing consultants. Some of you, especially the Dutch people, might know <a
href="http://www.linkedin.com/in/tonwesseling">Ton Wesseling</a>, and of course you know me.</p><p>Now you'll ask: what can we offer you?</p><ul><li>An expert review of your site</li><li>Workshops in online marketing (given by Ton and me together)</li></ul><p>In both cases, you've got the rare chance of getting not one but two (!!) online marketing experts helping you to make (more) money online.</p><h2>Expert review</h2><p>In the expert review we will review your entire site: starting with usability and functionality, up to how you are persuading your customers to buy, and whether your online presence outside of your site needs improving.  And best of all, we can do it not only for your site, but your competitors too, revealing your strengths and weaknesses.</p><p>Whether you have an e-commerce site, a subscription based site (newspaper, blog, etc.) or a service site, our expert review is sure to give you hands-on tips for improvements.</p><h2>Workshop more conversions on a lower budget</h2><p>In the workshop, we'll tell you how to do online marketing in times of recession: more conversions on a lower budget. And we will not only tell you, we will, interactively, create an improved online strategy for you <em>and</em> with you.</p><h2>Act now!</h2><p>Both of these are on a first come first serve basis, and since our time is limited, we might be sold out as soon as today, so be sure to react soon by <a
href="mailto:joost@orangevalley.nl">emailing me</a> for pricing &#038; availability details.</p><p><a
href="http://yoast.com/more-conversions-lower-budget/">More conversions on a lower budget</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/more-conversions-lower-budget/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>A4UExpo was great, yet again.</title><link>http://yoast.com/a4uexpo-2008/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a4uexpo-2008</link> <comments>http://yoast.com/a4uexpo-2008/#comments</comments> <pubDate>Thu, 16 Oct 2008 20:06:43 +0000</pubDate> <dc:creator>Joost de Valk</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[A4UExpo]]></category> <category><![CDATA[Conferences]]></category> <category><![CDATA[PPC]]></category><guid
isPermaLink="false">http://yoast.com/?p=1259</guid> <description><![CDATA[<p>Matthew and his team at Existem have done it again. If people ask me, anywhere in the coming 12 months, which show they should attend on online marketing, I can only say one thing: A4UExpo. They're really giving all the other search and online marketing shows a run for their money. The last few days [...]</p><p><a
href="http://yoast.com/a4uexpo-2008/">A4UExpo was great, yet again.</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></description> <content:encoded><![CDATA[<p>Matthew and his team at <a
href="http://www.existem.com/">Existem</a> have done it again. If people ask me, anywhere in the coming 12 months, which show they should attend on online marketing, I can only say one thing: <a
href="http://www.a4uexpo.com/">A4UExpo</a>. They're <em>really</em> giving all the other search and online marketing shows a run for their money.</p><p><img
src="http://cdn2.yoast.com/wp-content/uploads/2008/10/a4uexpo-rgb.png" alt="a4uexpo" class="aligncenter" width="400" height="156" /></p><p>The last few days have been an absolute blast, speaking wise, I enjoyed both my WordPress session and the Extreme SEO panel on tuesday, and the Affiliate doctors panel on wednesday.</p><p><a
href="http://www.flickr.com/photos/30836978@N08/2943725889/"><img
alt="Joost de Valk speaking on a panel" src="http://farm4.static.flickr.com/3217/2943725889_bd11471199_m.jpg" class="alignright"/></a>I actually wasn't supposed to be on that last panel, but had to fill in because Bob Rains went (and still is) missing. That last panel could have used someone like <a
href="http://ciarannorris.co.uk/">Ciaran</a> to moderate too btw, that would have made it a whole lot better.</p><p>The new presentation Karl &#038; Ben from <a
href="http://www.conversion-rate-experts.com/">Conversion Rate Experts</a> did was one of the other highlights, content wise, as were the SEO howlers session and "Practical PPC Strategies for Better ROI" session.</p><p>In that last session <a
href="http://dixonjones.com/">Dixon</a> gave a new presentation I'd never seen before, which was good, and both Mel and Tor from Microsoft showed why at some point in time Microsoft will own this market too. The fact that both Yahoo! and Google didn't even bother to show up for sessions like that only shows me that they're not at <em>all</em> interested in the people who are using their products.</p><p>Then, next to all the great content and the very well organized expo hall, there were the parties. The opening party was fun, the Thames cruise on the second night was great even though we could have used a bit more food, and the party yesterday was great as well. Before we joined that party though, we first had dinner with a couple of friends.</p><p>Dave had blogged asking <a
href="http://www.davidnaylor.co.uk/who-wants-to-come-for-dinner.html">who wanted to come for dinner</a>, and picked <a
href="http://www.anthonyshapley.co.uk/2008/10/07/why-daven-should-buy-me-dinner-a4uexpo/">Anthony Shapley</a>, who turned out to be a nice guy! We had a load of fun and some good discussions with next to Anthony, Dave and his lovely wife Becky, these other great guys: <a
href="http://www.melcarson.com/">Mel Carson</a>, <a
href="http://www.toddtalks.com/">Todd Crawford</a>, <a
href="http://www.mediadonis.net/">Marcus "Mediadonis" Tandler</a>, <a
href="http://www.blogstorm.co.uk/">Patrick Altoft</a>, <a
href="http://www.selfmademinds.com/">Al Carlton</a> and myself.</p><p>So, the 28th and 29th of April next year <a
href="http://www.a4uexpo.com/amsterdam/">A4UExpo</a> will be coming to Amsterdam, and I can only say one thing: be there.</p><p>If you want to read some other reviews, check these out:</p><ul><li><a
href="http://dixonjones.com/seo/wordpress-blog-promotion-joost-style/">Dixon Jones</a></li><li><a
href="http://www.royhuiskes.com/link-building/a4uexpo-was-a-blast.html">Roy Huiskes</a></li><li><a
href="http://www.onelittleduck.co.uk/2008/10/a4uexpo-day-1.html">One Little Duck</a></li><li><a
href="http://www.affiliateblog.co.uk/a4uexpo-day-1.html">Affiliate Marketing Blog</a></li><li><a
href="http://www.cogniview.com/convert-pdf-to-excel/post/wordpress-seo-tips/">Codswallop</a></li><li><a
href="http://www.keithbond.co.uk/awesome-a4uexpo-2008/">Keith Bond</a></li><li><a
href="http://www.lammo.net/a4uexpo/187/can-i-go-to-bed-now-please-a-review-of-a4uexpo-2008">Lammo</a></li><li><a
href="http://www.affiliatestuff.co.uk/general/a4u-expo-another-ripping-affiliate-shindig/">Affiliate Stuff</a></li><li><a
href="http://www.befuddled.me.uk/2008/10/a4uexpo-101/">Befuddled Me?</a></li><li><a
href="http://community.brandrepublic.com/blogs/digitales/archive/2008/10/17/affilate-marketing-conferences-add-value.aspx">MediaWeek</a></li><li><a
href="http://blog.pwanderson.com/2008/10/why-the-a4u-epo-sucked/">Peter Wanderson</a></li><li><a
href="http://www.petercolesdc.com/a4uexpo-london-2008/">Peter Coles</a></li><li><a
href="http://www.blogstorm.co.uk/a4uexpo-review/1351/">Blogstorm</a></li><li><a
href="http://selfmademinds.com/200810/reflecting-on-the-a4u-expo-experience-and-a-few-session-notes/">Self Made Minds</a></li><li><a
href="http://www.chrisbishop.co.uk/2008/10/a4uexpo-london-2008.html">Chris Bishop</a></li></ul><p>PS the guys from Sunshine.co.uk <a
href="http://www.sunshine.co.uk/affiliates/blog/2008-10-16/sunpress-wordpress-plug-in/">released a pretty cool WordPress plugin</a> to easily make vacation sites. I'll look at that a bit more and write about as I think it's a fantastic idea.</p><p><a
href="http://yoast.com/a4uexpo-2008/">A4UExpo was great, yet again.</a> is a post by <a
rel="author" href="http://yoast.com/author/admin/">Joost de Valk</a> on <a
href="http://yoast.com">Yoast - Tweaking Websites</a>.A good WordPress blog needs good hosting, you don't want your blog to be slow, or, even worse, down, do you? Check out my thoughts on <a
href="http://yoast.com/wordpress-hosting/">WordPress hosting</a>!</p>]]></content:encoded> <wfw:commentRss>http://yoast.com/a4uexpo-2008/feed/</wfw:commentRss> <slash:comments>20</slash:comments> <media:thumbnail url="http://cdn2.yoast.com/wp-content/uploads/2008/10/a4uexpo-rgb.png" /> <media:content url="http://cdn2.yoast.com/wp-content/uploads/2008/10/a4uexpo-rgb.png" medium="image"> <media:title type="html">a4uexpo</media:title> </media:content> <media:content url="http://farm4.static.flickr.com/3217/2943725889_bd11471199_m.jpg" medium="image"> <media:title type="html">Joost de Valk speaking on a panel</media:title> </media:content> </item> </channel> </rss>
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