Posts in the Online Marketing category
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November 6th
25Your homepage: your blogs showcase
Excerpt: When you get to a blog you've never visited before, through a search, a listing on a social network site or a link on another blog, what kind of page do you land up on? Usually, it'll be an article page. You'll read the article, and decide, based on that article and the other info and look & feel of…
Categories: Online Marketing
Tags: Blogging -
October 21st
5Useful Link Roundup
Excerpt: I've been awfully busy the last few days, but still a few interesting things came flying by: My buddies at Conversion Rate Experts released an article on their blog today which really rocks: Understanding your visitors. Bloglines apparently fixed their "Crawler problem", according to their news pa…
Categories: Online Marketing
Tags: Conversion Rate Optimization, SEO -
October 21st
6More conversions on a lower budget
Excerpt: As you know I've recently started working at OrangeValley, for which we've just launched the new site (Dutch, english full version coming soon). As a young and very enthusiastic company, we can be very honest about it: we've got room for clients. "Us" is a group of highly experienced web marketing …
Categories: Online Marketing
Tags: Conversion Rate Optimization, Online Marketing -
October 16th
20A4UExpo was great, yet again.
Excerpt: Matthew and his team at Existem have done it again. If people ask me, anywhere in the coming 12 months, which show they should attend on online marketing, I can only say one thing: A4UExpo. They're really giving all the other search and online marketing shows a run for their money. The last f…
Categories: Online Marketing, SEO
Tags: affiliate, Conferences, SEO -
October 10th
14Switching from plain text to HTML emails
Excerpt: Recently, I switched my WordPress News mailing-list from plain text to HTML. There were a couple of reasons for that: I use a lot of links, and these were breaking up even a simple text layout, and I figured HTML email would increase the readability of the whole thing. With HTML emails, because yo…
Categories: Online Marketing, WordPress
Tags: email, WordPress -
July 23rd
4Amazon Universal Wish List
Excerpt: This is one of the cooler ideas I've seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don't know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites. I'll show you what …
Categories: Online Marketing
Tags: Online Marketing -
July 15th
1Detect ad-blocking software
Excerpt: Ad blockers are among those features of browsers like Firefox and Opera that most online marketeers don't really like. Although you could also try to be in the business of serving ads that people actually asked for (like, search ads?) but if you're not, this ad-blocking detection software might be…
Categories: Online Marketing
Tags: firefox, Online Marketing -
July 9th
4Conversion Rate Optimization?
Excerpt: I'm pretty excited about conversion rate optimization, and all of that got started by two gentlemen who've become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor's SEOdays. The…
Categories: Online Marketing
Tags: Online Marketing -
May 28th
2Cloaking for AdWords
Excerpt: A post by Barry on SEL discusses cloaking AdWords URL's to get around the display URL policy from Google (displayed domain in the ad has to exactly match the destination domain for the ad). The source for the "news" is a post by Stephen, who shows a good example of it, on which Matt commented immedi…
Categories: Online Marketing
Tags: SEM, spam -
May 28th
9Unreliable delivery times at Bol.com
Excerpt: I usually love bol.com, they have quite a good and simple system of buying books, much like Amazon, and usually deliver quite quickly. However, of my last 5 orders, 3 of them were delayed, as in, delivered after the promised time period. They send you an email every time that happens, apologizin…
Categories: Online Marketing
Tags: Online Marketing, Reputation Management -
May 7th
5Heroes coming to Holland
Excerpt: In the coming few weeks, a couple of my friends and heroes are coming to Holland! First, Kris Jones from Pepperjam is coming to do the keynote at Affiliate Dag 2008, the very first Dutch affiliate conference with over 500 people registered already! I will be speaking there myself too, talking abo…
Categories: Analytics, Online Marketing
Tags: Conferences, SEO -
May 7th
5Online Reputation Management e-book
Excerpt: Glen Allsopp from ViperChill released an e-book this weekend on Online Reputation Management, and I have to say, it's an incredibly good read. We do quite some reputation management at Onetomarket, but I'd have a hard time writing it down as good as Glen has done, keeping it a fun and good read. Do…
Categories: Online Marketing
Tags: Online Marketing, online reputation management, SEO -
April 6th
33Which books should every online marketer read?
Excerpt: This post is one big preparation for another post I'm working on. I want to make a list of all the books we all agree every online marketer should read. So please, let me hear your suggestions!…
Categories: Online Marketing
Tags: books, Online Marketing -
March 28th
19Twittering with Twitterific
Excerpt: I've been hooked on Twitter for a while now, (I'm @jdevalk, follow me!) and I use Twitterific mostly when I'm at my Mac. Rae invited me and a couple of other people, through Twitter of course, to do a small review of the program we use, in my case, Twitterific (sorry, Mac only). So here we go: …
Categories: Online Marketing
Tags: Social Media, twitter -
March 18th
3SES NY 2008
Excerpt: So I'm in the big Apple, my first trip ever to the States, to speak at the Search Engine Strategies 2008 conference here, and it's a blast so far! I spoke yesterday on the Search Around the World - Europe session, and it was fun, getting a lot of good feedback. Today I walked around the show floor, …
Categories: Online Marketing
Tags: Conferences, SEO, SES -
March 12th
6Co-host at the Shoemoney show
Excerpt: I co-hosted the Shoemoney show on WebmasterRadio with Jeremy Schoemaker yesterday evening, and it was fun! This time, instead of calling in, I Skyped in, and it all worked flawlessly. We spoke to Richard Zwicky of Enquisite, who's an intelligent guy and a pleasure to talk with, and then rattled on a…
Categories: Online Marketing
Tags: SEO -
March 11th
17Sociable update
Excerpt: I've updated Sociable last night, it now includes a few more social sites, mostly small ones, but also two big Spanish sites: Menéame and BarraPunto, the Spanish version of Digg and SlashDot. The best new addition is terribly simple but fun though, it's the forward by email button you now see below…
Categories: Online Marketing, WordPress
Tags: WordPress Plugins -
February 24th
13SES New York: who should I meet?
Excerpt: So when I announced my conference schedule a while back, I didn't know for sure yet that I was going to be at SES New York, my first ever American conference. And the best part of it: I'm going as a speaker! I'll be speaking on the Search Around the World Track on monday, going over SEM in Europe an…
Categories: Online Marketing
Tags: Conferences, SEM, SES -
February 8th
4Pics & Presentations from RIMC 2008
Excerpt: The conference is of a stunningly high level, and I have some slides to prove it. Dennis Mortensen gave this awesome presentation: [slideshare id=253633&doc=the-difference-between-a-kpi-and-a-metric-1202240162965806-3&w=550] Ton Wesseling, another Dutch guy, gave this presentation: …
Categories: Online Marketing
Tags: Conferences, Online Marketing -
February 6th
23Making money online - increasing profits
Excerpt: Making money online isn't too hard, if you're a web developer like me. You just sell yourself for a certain hourly rate and if you're any good, projects will flow in. That's what's been happening for the last year for me at least. I started AlthA Web Design, and I've been swamped with work since. Th…
Categories: Online Marketing, WordPress
Tags: Affiliate Marketing, Display Advertising, WordPress -
January 9th
4Book Review: osCommerce Webmaster's guide to Selling Online
Excerpt: Disclaimer: I got a review copy from this book from the publisher, Packt Publishing, with the request of doing a review. I'm still free to say whatever I think of the book. This book is meant for people who already have an osCommerce installation, or don't need help setting one up, as this book d…
Categories: Online Marketing, SEO
Tags: Book Reviews -
November 9th
6FeedBurner feed counts drop again... (due to FeedFetcher)
Excerpt: After having a drop last saturday due to issues with Google FeedFetcher, the reader count in the chicklet by FeedBurner has once again dropped hugely (I'm seeing 25-40% drops). As the FeedBurner backend hasn't updated yet there's no way to know what's causing it, but it's not a good thing if such a …
Categories: Online Marketing
Tags: RSS -
October 30th
3Next stop: SMX Stockholm
Excerpt: I'm now sitting in the airport lobby at Airport Weeze, a very small airport just about 30 minutes away from my home, waiting for my flight to Stockholm. After the great experience at A4UExpo last week, I'm very curious what this week will bring. One thing is for sure: I'm going to meet some very nic…
Categories: Online Marketing
Tags: Conferences -
October 26th
0Kevin Ryan & Jeff Ferguson of Napster
Excerpt: Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns ou…
Categories: Online Marketing
Tags: Affiliate Marketing, Conferences -
October 26th
3Know your customer!
Excerpt: The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer's values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it's great, Maslow's hierarchy of needs comes around, funny bec…
Categories: Online Marketing
Tags: Conferences, Conversion Rate Optimization -
October 25th
0Conversion Rate Experts!
Excerpt: I'm now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave's SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing! I was talking to Ben earlier and he said "we h…
Categories: Online Marketing
Tags: Conferences, Conversion Rate Optimization -
October 25th
0Combining SEM and Affiliate Marketing
Excerpt: After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I'm now in the "Meet the super affiliates" session. I must say that there are a few people here who really know their stuff,…
Categories: Online Marketing
Tags: Affiliate Marketing, Conferences, SEM -
October 25th
3At A4UExpo!
Excerpt: I'm now sitting in the ExCeL in London for the keynote to A4UExpo. Last night I attended a network party thrown by Buy.AT, where I had some great fun with Marcus Tandler (Mediadonis), Kris Jones and Aaron Baker from PepperJam Search, and loads of other people. The keynote is delivered by Guy Phil…
Categories: Online Marketing
Tags: Conferences -
October 18th
4FeedBurner: MyBrand is not an uncommon use of my feed...
Excerpt: I was logging into my FeedBurner account this morning to check out my stats, and this is what I saw: Now, I would hope, that my 2 main feed URL's (the first redirects to the second), would NOT be an "uncommon" use of my feeds.... Now Graywolf already found out the hard way that they can't han…
Categories: Online Marketing
Tags: RSS -
October 16th
10Shoemoney shows who's boss
Excerpt: Remember the RSS contest between Jown Chow and Shoemoney I was talking about? Well... The scales kinda tipped: Shoe is now obviously in the lead, and he hasn't even started his RSS Contest yet... He did show an interesting technique in the week though, you got a lightbox (I think) popup if yo…
Categories: Online Marketing
Tags: RSS -
September 17th
7Nice and cheap internet marketing products?
Excerpt: DealDotCom is creating quite the hype at the moment... They're promoting themselves as the Woot! of internet marketing, or for the Europeans among my readers: the iBood of internet marketing. I'm very curious as to what they have to offer, as this looks quite tempting: If you're involved in Interne…
Categories: Online Marketing
Tags: SEO tools
