In this article I’ll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn’t possible in Google Analytics to get good SEO related reports. The reports I did get were
Whether it’s Google Analytics, Mint, 103bees, or something else, I’m always playing with web analytics tools, this category describes my troubles and findings with them!
Easily get your Google Analytics account ID
Ok I'm kinda bummed: why doesn't Google just add a field to Google Analytics that gives you the account ID, instead of telling people who want to track Google sites to extract the account ID from the javascript code...
Well I'm here to make it easier for you people. Paste the code that Google gave you
The analytics issue with Twitter
Twitter is great for traffic, but just how great it is, well, you'll never really know. Why not? You'll ask. Well, the only traffic you'll see coming from Twitter is traffic that comes through Twitters web interface. And most people I know don't use the web interface, they use desktop and / or phone clients.
A Rankings Filter in Analytics: the video
Because André's excellent post raised a couple of questions, I decided to do a video on how to implement the rankings filter. It explains how to do the first and second filter André mentioned in his post, I've added a third filter to lowercase the campaign term, and the final filter is André's awesome add
Track SEO rankings with Google Analytics
Some months ago I created a Google Analytics filter that enables you to track your Google rankings. I blogged about it on my own Dutch analytics blog and saw there was more interest in it then usual. Joost walked by and offered me to do a guest post on this subject. So here he goes:
Track
Technorati Pepper for Mint
I've been playing with the thought of developing a Pepper for Mint for ages, but never got to it. Tonight I decided to do it, and it turned out to be incredibly easy!
So I've developed a Pepper that has two panes, one displays your Technorati scores like this:
The other displays the latest links Technorati has
The "Yoast Post" and more
Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!
Web Analytics Congress: the learnings
I've had a great day at the web analytics congress, the keynotes by Neil Mason and my good friend Avinash Kaushik were inspiring as ever, and Mieke from Independer.nl had a nice presentation. Not much real news in there for me, but very, very inspiring.
What I saw today was mostly this though: even though
Web Analytics Congress in the Netherlands
I'm currently at the web analytics conference here in the Netherlands, where Neil Mason of Applied Insights is doing the keynote speech, saying he doesn't actually like web analytics, but rather calls it online marketing optimization and I feel strangely at home...
Piwik - Open source webanalytics
I got a tweet from @zjuul today, because he was modifying (and has since released a beta version) my Google Analytics plugin to work with Piwik.
Piwik is an open source analytics tool, in it's very early stages of development. I've been looking at it, installing it on this site, and so far, I like it,