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Analytics

Whether it’s Google Analytics, getClicky, Mint or something else, I’m always playing with web analytics tools, this category describes my troubles and findings with them.

Google Analytics Dashboard for WordPress Blogs

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One of the great new features of the ‘new Google Analytics’ are the custom dashboards. If you do not use them yet, you most definitely should. I’m using custom dashboards to measure SEO, PPC, ROI, conversions and more. I also made a custom dashboard for WordPress blogs using Yoast’s Google Analytics for WordPress plugin. I…

Tracking Outbound / Affiliate Links with getClicky

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I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here…

Tracking Google +1 button Interaction in Google Analytics

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[plus1]Today Google introduced the new +1 button, which I of course immediately implemented (see below and, on this specific post, on the right). It comes with an option for a callback function that you can use to track interaction with that button in Google Analytics. The implementation is pretty easy so let’s go ahead and…

Site Speed tracking in Google Analytics

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Just a quickie: I just updated my Google Analytics for WordPress plugin to incorporate the new Site Speed tracking feature that Google announced last week. The feature is on by default and can be disabled in the advanced section of the settings. As you can see from the announcement post, this new feature helps you…

Event tracking, bounce rate and affiliate marketing

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Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to…

Google Analytics for WordPress gets a debug mode

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With the wider introduction of the ga_debug.js script (Google Analytics Certified Partners had had access to that for a while so I’d been using it already); I finally had the chance to add a real debug mode to my Google Analytics plugin. Since the debug script uses the console to display its information, I also…

Google Analytics for WordPress reaches version 4

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Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics…

Rankings that make sense

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We’ve written about rankings here before, for instance: how to track them with Google Analytics, part I and part II and even why they are worthless (the latter post by Eduard, who has, starting december 1st, joined us at OrangeValley!!), on top of that, I was using this rank tracker all the time! But today,…