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October 30th
3Next stop: SMX Stockholm
I'm now sitting in the airport lobby at Airport Weeze, a very small airport just about 30 minutes away from my home, waiting for my flight to Stockholm. After the great experience at A4UExpo last week, I'm very curious what this week will bring. One thing is for sure: I'm going to meet some very [...]
Continue reading: Next stop: SMX Stockholm
Posted in: Online Marketing
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October 27th
7A4UExpo Rocked!
As all my regular readers now, I've been at A4UExpo the last couple of days, and I loved every single bit of it. The session were great (above all my expectations even), the people were great and the partying was good too.
So: Matthew Wood: you rock! I'll certainly be there again next year. And a [...]Continue reading: A4UExpo Rocked!
Posted in: SEO
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October 26th
Kevin Ryan & Jeff Ferguson of Napster
Jeff is quite an interesting guy, he worked as an SEO and later worked as online marketing manager for Hilton before becoming the director of online marketing for Napster. He talked a bit about how it was to set up the online marketing strategy for Hilton, including an affiliate program, it turns out he had [...]
Continue reading: Kevin Ryan & Jeff Ferguson of Napster
Posted in: Online Marketing
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October 26th
Semantic HTML and SEO
Just wanted to let you girls and guys know, an article I wrote for dev.opera.com got released today: Semantic HTML and Search Engine Optimization.
Continue reading: Semantic HTML and SEO
Posted in: SEO
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October 26th
3Know your customer!
The next session for today is by Tony Pybuss and a bit of talk by Jason Duke who are talking about knowing your customer's values, and how you can use that info in search and conversion optimization. Tony is teaching marketing here, and it's great,
Continue reading: Know your customer!
Posted in: Online Marketing
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October 26th
5SEO has to be on your mind all the time
Dixon is giving a presentation right now about the changing nature of search, and pointing at the problem I see with clients a lot too: SEO can not be a "slice" of your marketing "pie", it needs to be a fundamental value in all your other marketing activities.
Yes you need to do your "basic 101" [...]Continue reading: SEO has to be on your mind all the time
Posted in: SEO
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October 26th
SES @ A4UExpo: Kevin Ryan and Mike Grehan
The first session today was a session with Kevin Ryan from SES and SEW, and Mike Grehan who joined Bruce Clay earlier this year. They showed quite a few interesting charts and facts on Universal Search and how you could use that. I think there´s a huge chance for small companies and affiliates in Universal [...]
Continue reading: SES @ A4UExpo: Kevin Ryan and Mike Grehan
Posted in: SEO
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October 26th
3Extreme SEO Q&A
So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched [...]
Continue reading: Extreme SEO Q&A
Posted in: SEO
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October 25th
Conversion Rate Experts!
I'm now in the session of my good friends Karl and Ben from Conversion-Rate-Experts, whom I met beginning of this year at Dave's SEOdays. They talk about multivariate testing, and I have seen the presentation before, but these guys are still amazing!
I was talking to Ben earlier and he said "we have actually never worked [...]Continue reading: Conversion Rate Experts!
Posted in: Online Marketing
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October 25th
Combining SEM and Affiliate Marketing
After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I'm now in the "Meet the super affiliates" session. I must say that there are a few people here who really know their stuff, but [...]
Continue reading: Combining SEM and Affiliate Marketing
Posted in: Online Marketing
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