Comments on: B2B Content SEO http://yoast.com/b2b-content-seo/#utm_source=rss&utm_medium=rss&utm_campaign=b2b-content-seo Tweaking Websites Fri, 10 Sep 2010 01:24:08 +0000 hourly 1 http://wordpress.org/?v= By: Recap on my B2B SEO series : JustErik.comhttp://yoast.com/b2b-content-seo/#comment-36262 Recap on my B2B SEO series : JustErik.com Thu, 28 Aug 2008 20:54:51 +0000 http://yoast.com/?p=718#comment-36262 [...] challenge for B2B SEO is finding the correct keywords. B2B content SEO is much more difficult then content SEO for the Business to Consumer market. People are searching [...] [...] challenge for B2B SEO is finding the correct keywords. B2B content SEO is much more difficult then content SEO for the Business to Consumer market. People are searching [...]

]]> By: John Stevenshttp://yoast.com/b2b-content-seo/#comment-35909 John Stevens Wed, 13 Aug 2008 14:58:32 +0000 http://yoast.com/?p=718#comment-35909 Well the case is that exotic industries has compared with the total of the internet population a very small range of audience. And this audience is not searching every day on the keyword the client comes up with. So the databases give very less daily search queries and so we can't predict anything. Not even with insight. Sure we can show them that their pages are ranked in the top 5 or top 10 .... and we can show them how many leads they getting.I guess its just the idea that there are billions of people on the internet, so they expect that thousands of them will look for them .... but reality is different. Well the case is that exotic industries has compared with the total of the internet population a very small range of audience. And this audience is not searching every day on the keyword the client comes up with. So the databases give very less daily search queries and so we can't predict anything. Not even with insight.
Sure we can show them that their pages are ranked in the top 5 or top 10 .... and we can show them how many leads they getting.

I guess its just the idea that there are billions of people on the internet, so they expect that thousands of them will look for them .... but reality is different.

]]> By: Jonhttp://yoast.com/b2b-content-seo/#comment-35908 Jon Wed, 13 Aug 2008 14:35:17 +0000 http://yoast.com/?p=718#comment-35908 @ John StevensCould you show them the figures at Google Insights for Search? http://www.google.com/insights/search/If their "popular" keywords are getting, for example, 100 searches a month, and your SEO work is helping them get 50 of those searches to their website, that might be a good ROI? Perhaps get them thinking in terms of the percentage of total searches they are getting, rather than the absolute number of visits?HTHCheers, Jon @ John Stevens

Could you show them the figures at Google Insights for Search? http://www.google.com/insights/search/

If their "popular" keywords are getting, for example, 100 searches a month, and your SEO work is helping them get 50 of those searches to their website, that might be a good ROI? Perhaps get them thinking in terms of the percentage of total searches they are getting, rather than the absolute number of visits?

HTH

Cheers, Jon

]]> By: John Stevenshttp://yoast.com/b2b-content-seo/#comment-35892 John Stevens Tue, 12 Aug 2008 17:23:16 +0000 http://yoast.com/?p=718#comment-35892 We did a couple of B2B SEO projects in some very exotic industrial branches. First question a client is asking us to estimate to amount of traffic we think they can look forward to. In the most cases we find out that even on very "popular" keywords, these figures are very small. Then of course this for a customer is a disappointment. Although we warn them upfront that they don't have to expect a huge increase of traffic, and they better have to look at new leads instead of many visitors, this issue of low traffic is still a braking point to them.In what way do you guys handle these expectations of your clients? We did a couple of B2B SEO projects in some very exotic industrial branches. First question a client is asking us to estimate to amount of traffic we think they can look forward to. In the most cases we find out that even on very "popular" keywords, these figures are very small. Then of course this for a customer is a disappointment. Although we warn them upfront that they don't have to expect a huge increase of traffic, and they better have to look at new leads instead of many visitors, this issue of low traffic is still a braking point to them.

In what way do you guys handle these expectations of your clients?

]]> By: andar909http://yoast.com/b2b-content-seo/#comment-35861 andar909 Sun, 10 Aug 2008 23:57:14 +0000 http://yoast.com/?p=718#comment-35861 hi, andar here, i just read your post. i like very much. agree to you, sir. hi, andar here, i just read your post. i like very much. agree to you, sir.

]]> By: Jonhttp://yoast.com/b2b-content-seo/#comment-35632 Jon Sat, 26 Jul 2008 08:54:38 +0000 http://yoast.com/?p=718#comment-35632 Thanks for a thought-provoking articleA couple of things we've found useful in the B2B context is reading Trade Magazines (for your customers markets, not your own) and reading and participating in online forums where your potential customers are active. These can give you a feel for what their current concerns are, and what words they use to decsribe themCheers, Jon Thanks for a thought-provoking article

A couple of things we've found useful in the B2B context is reading Trade Magazines (for your customers markets, not your own) and reading and participating in online forums where your potential customers are active. These can give you a feel for what their current concerns are, and what words they use to decsribe them

Cheers, Jon

]]> By: Yurahttp://yoast.com/b2b-content-seo/#comment-35595 Yura Thu, 24 Jul 2008 15:24:24 +0000 http://yoast.com/?p=718#comment-35595 For an inhouse B2B SEO, the real pain is actually getting technical content written and finding ways to create great content yourself without going offtopic and undermining company credibility. I had to learn a wide business related topic, for example and will be learning a couple more of them.Getting keywords is nothing compared to getting things done in companies. For an inhouse B2B SEO, the real pain is actually getting technical content written and finding ways to create great content yourself without going offtopic and undermining company credibility. I had to learn a wide business related topic, for example and will be learning a couple more of them.

Getting keywords is nothing compared to getting things done in companies.

]]> By: Galen De Younghttp://yoast.com/b2b-content-seo/#comment-35557 Galen De Young Wed, 23 Jul 2008 15:32:29 +0000 http://yoast.com/?p=718#comment-35557 Thanks for the great post. Good to see some other people writing about B2B!Also, thanks for citing some of our articles on the topic. I noticed that the link to our article on optimizing pdfs is currently pointing at the home page of the URL. You may want to change it to point directly to the article. It's at http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/ Thanks for the great post. Good to see some other people writing about B2B!

Also, thanks for citing some of our articles on the topic. I noticed that the link to our article on optimizing pdfs is currently pointing at the home page of the URL. You may want to change it to point directly to the article. It's at http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/

]]> By: Louishttp://yoast.com/b2b-content-seo/#comment-35551 Louis Wed, 23 Jul 2008 10:46:39 +0000 http://yoast.com/?p=718#comment-35551 Great post.I'm a SEO from germany and read only a few english Blogs. But this ohne is one of my favorit english seo Blogs.Today, we list you on our new projekt: seo-nachrichten.deGreets Great post.

I'm a SEO from germany and read only a few english Blogs. But this ohne is one of my favorit english seo Blogs.

Today, we list you on our new projekt: seo-nachrichten.de

Greets

]]> By: Edward Lewishttp://yoast.com/b2b-content-seo/#comment-35550 Edward Lewis Wed, 23 Jul 2008 09:53:14 +0000 http://yoast.com/?p=718#comment-35550 Great blog.. loved the first line of your conclusion!I concour.. "Content SEO for a business to business website can be a real pain in the ass." Great blog.. loved the first line of your conclusion!

I concour.. "Content SEO for a business to business website can be a real pain in the ass."

]]> By: seemahttp://yoast.com/b2b-content-seo/#comment-35543 seema Wed, 23 Jul 2008 07:42:53 +0000 http://yoast.com/?p=718#comment-35543 HiYour blog is very informative n helpful .. thanks…..keep it up.<a href="http://www.seostep.net" rel="nofollow">www.seostep.net</a> Hi

Your blog is very informative n helpful .. thanks…..keep it up.

http://www.seostep.net

]]> By: Media Professionalhttp://yoast.com/b2b-content-seo/#comment-35531 Media Professional Wed, 23 Jul 2008 03:38:23 +0000 http://yoast.com/?p=718#comment-35531 This is actually, a great method for the web site content. I think B2B is an effective technique. Good job! This is actually, a great method for the web site content. I think B2B is an effective technique. Good job!

]]> By: Sherwinhttp://yoast.com/b2b-content-seo/#comment-35529 Sherwin Tue, 22 Jul 2008 23:46:20 +0000 http://yoast.com/?p=718#comment-35529 I'm glad I read this article when I did because I'm in the process of writing the website content for the company I work at so I'm gonna use some of the tips here. Thanks. I'm glad I read this article when I did because I'm in the process of writing the website content for the company I work at so I'm gonna use some of the tips here. Thanks.

]]> By: SearchCap: The Day In Search, July 22, 2008http://yoast.com/b2b-content-seo/#comment-35527 SearchCap: The Day In Search, July 22, 2008 Tue, 22 Jul 2008 23:08:39 +0000 http://yoast.com/?p=718#comment-35527 [...] B2B Content SEO, Yoast [...] [...] B2B Content SEO, Yoast [...]

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