Conversion rate optimization is now more of an exact science thanks to Google’s adoption of microformats. Maximize the effectiveness of your snippets on search engine result pages.
Frederick Townes is the Chief Technical Officer of Mashable, one of the top 3 blogs worldwide. He is also founder of W3 EDGE, a design, search / social media marketing and WordPress consultancy. One of his largest contributions to the WordPress community was the performance plugin W3 Total Cache.