Amazon Universal Wish List
This is one of the cooler ideas I've seen recently on actually using the Wisdom of the Crowds to improve your knowledge about products. Don't know exactly how long this has been live, but Amazon has a cool new feature for their wish lists: you can now add items from other sites.
I'll show you what that means. I went to Bol.com and searched for a nice camera, and hit the "Add to wish list" bookmarklet, and got this (click for full picture):
Then I added it to my wish list, by selecting the proper photo and inserting the price, and bam, there it was:
This is truly smart stuff. It gives Amazon the chance of seeing what is popular elsewhere on the web as well as on their own stores, (with the possible chance of starting to sell just that product) and it makes them a hub for everyone's wish list... Truly smart marketing!
Quality Nonsense Jul 23rd, 2008 at 22:35
Very cool, I'd be nervous if I owned WishListr.com or similar site.
Jep Castelein Jul 24th, 2008 at 06:10
I'm using a universal wish list at GivingPal: when you buy an item from your wish list, they donate a large part of their affiliate revenue to a charity of your choice. Pretty cool idea: I can buy for the same price, but still do a good deed. Also works well for wedding registries.
Kris Van den Bergh Jul 24th, 2008 at 18:49
That is a very cool feature. However, I use three local Amazon websites: the dot com, the dot co.uk and the dot fr. They each have their own wish list system containing there own items, wich means they are not compatible with other Amazon webshops. Wishlist are simply fragmented that way. Therefore I suggest a conversion: they would better integrate the local versions of Amazon with the global platform in order to get one wishlist in the first place, before opening up wish lists for external webshops.
Dan Thornton Aug 14th, 2008 at 12:14
I'd agree on removing the barriers between local versions of Amazon as a priority, but I do think the universal wishlist is a great idea - and one which could severaly dent the growth of Stylehive, Thisnext etc...