Work experience
Yoast
| Period: | 5-2010 – Now |
| Function: | CEO & Founder |
| Branche: | Online Marketing Consultancy, Professional Blogging |
| Job description: | I founded Yoast as my own company in 2010 to be able to follow my passions even more closely than my jobs had allowed until then. We perform website reviews, do SEO consultancy for some of the bigger online players like eBay & Facebook and sell our own software products. |
OrangeValley
| Period: | 10-2008 – 10-2010 |
| Function: | Internet Strategist |
| Branche: | Online Marketing |
| Job description: | Responsible for the internet marketing strategy of several top 300 companies in and outside of the Netherlands. |
Onetomarket
| Period: | 06-2006 – 09-2008 |
| Function: | Search Strategist |
| Branche: | Online Marketing |
| Job description: | Responsible for the search marketing strategy for a few of Onetomarket’s biggest clients, like KLM, Wegener and Amadeus. |
AlthA Webdesign Nijmegen
| Period: | 01-2007 – 05-2010 |
| Function: | CEO |
| Branche: | Webdesign |
| Job description: | I started the company AlthA webdesign to do webdesign work for third parties, and to be able to run my own websites like css3.info as a company. Within AlthA webdesign I do all sorts of things, from creating content management systems, to slicing and basing Photoshop designs. This company “morphed” into Yoast in may 2010. |
Onetomarket
| Period: | 03-2006 – 06-2007 |
| Function: | Search Engine Optimization Consultant |
| Branche: | Online Marketing |
| Job description: | At Onetomarket I’m responsible for my own set of clients. I run search engine optimization projects with these clients, making sure they rank better in the major search engines. While doing that I also provide usability and web browser interoperability advice. |
IC&S
| Period: | 06-2005 – 03-2006 |
| Function: | Sales Manager |
| Branche: | Advanced Hosting Solutions |
| Job description: | Responsible for marketing and selling the products and services of IC&S: open source software support, webhosting and consultancy. IC&S specializes in managing complex webapplications and internet environments and high network traffic optimization, using open source solutions. |
First8
| Period: | 01-2003 – 06-2005 |
| Function: | Account Manager |
| Branche: | Java development |
| Job description: | At First8, I was responsible for client contact, project management and sales. |
Extra-curricular Experience
Webkit
| Period: | 03-2006 - |
| Function: | Committer |
| Branche: | Internet Browser |
Holland Open
| Period: | 11-2005 – 06-2007 |
| Function: | Member Supervisory Board |
| Branche: | Open Source Platform |
Diogenes
| Period: | 07-2001 – 02-2003 |
| Function: | Treasurer |
| Branche: | Student Society |
Presentations
I have spoken at several major industry events, like:
- A4UExpo
- Affiliatedag
- Digital Marketing Event – Search Engine Reputation Management
- Search Marketing Expo
- Search Engine Strategies
Podcasts
I’ve been a guest and/or guest host on several podcasts:
- SES – Dealing with Bigger Brands
- Shoemoney Show – Google PPC Click Fraud
- Strike Point – Was Yahoo Immature in Microsoft Takeover Bid
- Webmasters on the Roof – SES New York
- Webmasters on the Roof – SES Hamburg
Publications
My work and / or my opinions have been featured in the following offline publications (all in Dutch):
- 0.2 MB “Analytics te weinig gebruikt bij e-commerce” – Emerce, Jul-Aug 2008
- 0.2 MB “Trol, in je hol” – De Pers, Aug 29th 2007
- 0.8 MB “Grote online schoonmaak is begonnen” – Financieel Dagblad, Aug 10th 2007
- 1.0 MB “Workshop: websites aanpassen” – Computer!Totaal, Aug 2007
- 1.3 MB “Het web als schandpaal” – C, Magazine on communication, Jul 2007
