I use FeedBurner, just like anyone else, to track my subscribers. One thing I really like to measure too though, is the number of feed subscribes, as in the act of subscribing. Now you can simply add onclick handlers for Google Analytics or any other stats package to all your feed links, but that means leaving one big gap: people can click on the RSS icon in their location bar, and there’s nothing you can do to track that. Until now!
The problem is that you can’t add an onclick handler on that icon, because it’s in the browsers UI, and not on your page. The browser grabs the info for that icon from the
link rel="alternate" link in the head section of your HTML, you can even have multiple rel’s like that, and then the browser will show multiple options.
Update:Â Niels convinced me with his comment below that this is not the way to go… I’ll have to think of another method.
There’s one known issue with this way of tracking, auto detection of feeds, which some RSS readers etc can do, is now broken. I’ll be working on a way to fix that.